Running a Positive Campaign Can Be Done

North Carolina voters faced a tough decision Tuesday when they went to cast their vote for the next governor of the state.  The two candidates for the 2012 election were republican, Pat McCrory, and democrat, Walter Dalton.  North Carolina has not had a republican governor for twenty years.  Voters who turned out to the polls on Election Day showed they were ready to end the GOP drought for North Carolina.  The state turned over the governorship and the power of the house to Republicans.


Back in 2008 Pat McCrory ran against governor Beverly Perdue but lost just shy of four percent.  McCrory and the rest of his supporters thought after the loss of the gubernatorial race his career in politics was over.  However, Pat McCrory decided to run again and this time he promised to run an only positive campaign.

McCrory carried out this promise by making it a key factor in speeches, fundraising, and catching the attention of voters, republicans, democrats, and independents.  In his acceptance speech on Tuesday night which he gave at the Westin in Downtown Charlotte, he made it clear why he believed his campaign was so successful.  McCrory won over the Lt. Governor Dalton by  ten percent.  In his speech McCrory stated, “I think the two unique things we did, first of all, we ran a positive campaign.”

During his campaign McCrory never ran one negative TV or radio ad against his opponent, Walter Dalton.  In every ad his campaign created he talked about what he wanted to do as governor of North Carolina, his polices, his issues, and his plan for the future of the state.

With North Carolina being the tenth largest state in the United States McCrory did a fine job of running a positive statewide campaign.  It is rare you see only positive campaigns being run not only in North Carolina politics but in national politics as well.

Wednesday morning at a press conference Pat McCrory celebrated his victory with the following statement: “You can win with a positive message.”  Maybe it is time that not only the state political parties but also national political parties take note of McCroy’s victory.  Positive campaigns help candidates and their message to be conveyed to all political parties.  McCrory won big on Tuesday, his positive campaign may just be the “Carolina Comeback” and the come back national politics needs.

Zachary Abramo, Meaghan Beam, Jessica Butner, Jackson Lane