Nobody Puts OBJ in the Corner

The NFL may already be the center of focus during the Super Bowl, but that doesn’t stop them from joining the competition for the most memorable advertisement of the night.

If don’t watch the Giants play, you may be unaware that Odell Beckham Jr. has become fairly well-known for his touchdown celebrations. See the below highlight reel for reference:

In a commercial with the slogan “To All the Touchdown Celebrations to Come,”  Eli and Odell take on the epic 80’s classic Dirty Dancing. The two tackled the iconic choreography with near perfect accuracy. Although, admittedly, Odell’s moves are a little more polished than Eli’s, but that just adds to the charm of the ad.

The goal of the advertisement is to market for the upcoming season by highlighting the fact that, for most teams, the Super Bowl marks the beginning of a fresh start. For Eli and Odell, that means nailing the perfect touchdown celebration.

The ad is a mix of surprise, nostalgia, and humor, working in unison to secure its spot at the top of the numerous “Best Super Bowl Commercial” lists for weeks to come after the game–that’s free advertising. The cost to run an advertisement during the Super Bowl is worth it if the ad is successful. Not to mention the fact that several of the ads, including this one, go viral online before the game even airs.

How do you think they did?

-Katie Solinski

Marketing UNCW’s Midnite Madness & Fan Jam

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Photo courtesy of the Association for Campus Entertainment.

In the past two years, UNCW’s Basketball program has grown in prominence and recognition, not only on our campus, but on the college basketball scene as a whole. As a former Spirit Chair for the Association for Campus Entertainment, I was beyond excited when the Men’s team started winning. One of the best ways to garner school spirit on a college campus is to give students something to root for. Events intended to boost that school spirit, like Midnite Madness and ACE’s Fan Jam, are not new to UNCW’s campus, but appear to be getting some new—and well deserved—recognition.

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Some decked-out fans at Fan Jam. Photo courtesy of ACE.

This past Friday, ACE worked with the Residence Hall Association, Athletics Department, Campus Dining, and more to organize the event known as Fan Jam. The purpose of Fan Jam is to get UNCW fans excited about the upcoming basketball season, while rewarding them with free games, shirts, and food. It is a way to thank fans for supporting UNCW’s sports teams. In the past, this event occurred after Midnite Madness and ran late into the night. However, this year Maddie Driggers, the current Spirit Chair for ACE, moved the event to 8 p.m., meaning it would take place before Midnite Madness. As with all her events, Maddie was tasked with discovering fun and engaging marketing techniques to inform students about the event and its new time.

IMG_2792  Basketball cookies made by Campus Dining. Photo courtesy of ACE.

Aside from creating a flyer and posting the event details on social media, Maddie and her committee members tabled around campus. At their table, students could win Midnite Madness t-shirts by making a basket in a child-sized basketball hoop. This technique proved effective because curiosity drew a lot of people to the table. Additionally, the students were more engaged with the information because they were getting a reward. The Athletics Department also provided glowing foam sticks with “Seahawks” written on them. This giveaway helped market the event because they were conversation starters and looked amazing in photos.

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The glowing rods in action at Midnite Madness. Photo from UNCW Athletics’s Facebook.

The foam rods can also be used a sporting events throughout the year and the photos can be used for promotional purposes for upcoming games. On the Tuesday before Midnite Madness, the Athletics Department hosted a Teal Tuesday event where they gave away more t-shirts and free food. They held other events during the week, like an ice cream social. At each of these events, Sammy was present to take photos with students and encourage them to participate.

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Sammy at Fan Jam with students. Photo courtesy of the Association for Campus Entertainment.

Overall, the key marketing strategies used by ACE and the Athletics Department for these events were face-to-face interaction with their key public (the students) and freebies. Both groups were also consistent in their marketing in the week leading up to the big day, maximizing the amount of students who learned about the events. In the end, Fan Jam had an estimated 500 students attend the event, the majority of whom went to Midnite Madness directly after making the day quite the success.

 

By: Katie Solinski

Humans of COM Studies: Lauren Arsena

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Photo courtesy of Lauren Arsena.

Lauren Arsena entered UNCW in the Fall of 2014. At the time, she knew she was interested in marketing, but was unsure which major would be the best fit for her. She quickly discovered COM and the potential the department had to teach her, not only marketing, but advertising, public relations, and more.

In terms of campus involvement, Lauren is the President of the Association for Campus Entertainment. ACE is the student-programming board at UNCW; they are responsible for a wide variety of events across campus, including the Jesse McCartney concert in Kenan Auditorium last Friday, September 22. Lauren was an integral part of the team that brought Jesse to campus, resulting in the fastest selling show in ACE’s history. The show sold out in less than 90 minutes.

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September 22, 2017: Jesse McCartney at the concert on campus. Photo courtesy of Hayley Kane (ACE Photographer).

Lauren first decided to join ACE because she wanted to have a say in planning events for campus, while still having fun. Before becoming the president, Lauren was the Special Events Chair, now known as the Activities chair. She worked on a few of ACE’s traditional events like Last Seahawk Standing and Speed Dating. She created a few new events of her own as well, including Swing Dancing and Salsa Dancing lessons–both free for students. Last fall, she brought an improv group to campus for a Murder Mystery Dinner. Guests interacted with the characters to learn who the killer was.

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Lauren (right) and the Spirit Committee Chair Maddie (left) outside of Lumina Theater before one of ACE’s films. Photo courtesy of Hayley Kane (ACE Photographer).

She has gotten the opportunity to apply a lot of the knowledge from her courses to her position in ACE and vice versa. Lauren states, “I’m on the PR/IMC track, so I’ve learned a lot about how to effectively market on social media. ACE also helps me in my classes because I have experience in event planning, leadership, teamwork, and public speaking.”

Along with ACE, Lauren works as a Calendar Assistant for Campus Life. She uses Adobe Photoshop and Illustrator to create the calendars in the bathrooms of the Fisher Student Center and Union. Her experience with the Adobe Creative Cloud inspired her to add a Digital Arts minor.

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Two of Lauren’s recent calendars. Lately, she has been hiding a Pac-man ghost somewhere in the design. See if you can spot him! Photos courtesy of Lauren Arsena.

After graduation, Lauren would like to work in event planning for a few years. In the long term, she would like to return to school to work on a masters degree in Student Affairs. Her goal is to work with a student-programming board like ACE.

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September 26, 2017: Lauren (far right) photographed here with Brandon Stanton (center), the creator of Humans of New York. Brandon’s work is the inspiration behind this post. Photo courtesy of Stefani Norris (right of Brandon).

“Interpersonal COM, public speaking, and PR have taught me how to market myself better to others so I feel more confident and ready to enter the workforce after I graduate.”

By: Katie Solinski

“I’d like to buy the world a Coke”

In 1971 Coca-Cola launched one of its very first in-color TV commercials. It was named; “I’d like to buy the world a Coke” and has been called, “one of the best-loved and most influential ads in TV history”. It featured a multicultural cast with actors and actresses from over 20 countries singing together on a hilltop in Italy. All holding a cold bottle of coke in their hands.

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The commercial has been called “groundbreaking” and was a part of the Coca-Cola campaign, “It’s the real thing”. The slogan, as well as the commercial was created by Bill Backer (creative director for the Coca-Cola account at McCann). The idea of the commercial came to Backer while in an airport on the way to London. He quickly wrote down the words, “I’d like to buy the world a Coke and keep it company” on a white napkin so that he would not forget it in the morning.

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Backer got help from established song writers Roger Cook, Billy Davis and Roger Greenway to write the full song for the commercial. The song became such a hit it was recorded by the New Seekers, a British pop-band. It was so idolized that it was played on the radio as a full-on song.

The lyrics read;

 “I’d like to teach the world to sing in perfect harmony”
“I’d like to buy the world a Coke” 
“And keep it company”
“It’s the real thing—Coke is”
“What the world wants today”

 

The commercial has received praise throughout the years, and rightfully so. Davis truly captured the essence of Coca-Cola’s brand identity explaining that, Coke was more than a liquid refresher. Saying that, Coke is a “tiny bit of commonality between all people”.

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The commercial gave hope to a multicultural world in where a bottle of Coke could be shared together amongst anyone in “perfect harmony”. The Coca-Cola bottle was used as a symbol of peace. By using a multicultural cast the commercial aimed for a world filled with greater acceptance and inclusion. Erasing divisions between people with different skin colors, ethnicities, and backgrounds.

The commercial first aired in 1971. The same year as the US voting age was lowered to 18, Disney World welcomed it’s first visitors, the Pentagon Papers were published, and National Public Radio broadcasted for the first time.

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A lot of things were changing at this time. You could possibly argue that in a state of doubt and anti-Vietnam war attitudes, Coca-Cola was ahead of its time releasing this “feel good” commercial focused on friendship and happiness. And it might have been a slight nod against the war oversees.

Take a look at the commercial yourself! Why do you think this became such a hit? Why do you think it resonated with people?

P.S. If you watched Mad Men, the final scene of the show is followed by the Coca-Cola Hilltop commercial. Showcasing just how iconic it was and still is today.

– Olivia Nilsson

Who we are when we think no one is looking

First of all, I just want to say that if you want to stay living in a bubble thinking humans are unbiased beings that always have fair and good intentions, maybe you should not read this book…. or maybe you should!

Dataclysm, written by OkCupid co-founder and President Christian Rudder, dives into the deep world of internet data and how our personal data is used to “spy on us, hire and fire us, and sell us stuff we don’t need”. Dataclysm is a book right in its time, since we now spend most a lot of our lives online.

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Rudder uses analytics to collect data that explains who we are, what we desire, and want. But also, what we hate, love and fear. He explains that our “true self” is shown when we think no one is looking, however someone always is. Because, the internet is nowhere to hide. If you are on the internet and you are online, you are oh so visible. Just a simple Facebook “Like” can reveal more than you think about a person. 

Rudder explains that Facebook knows if you brake up with a boyfriend/girlfriend, if you like Dominos, or if you moved to New York City. And sites like Google, knows if you need a new dress for a formal, if you are gay, angry, lonely, or even racist.  

This book is filled with fascinating statistics, and Rudder uses numerous graphs and charts to showcase his findings. This book is eye-opening and should be read by every millennial since our lives are so very deep centered around the internet and the information that we put there. Dataclysm is both a fun read as well as an important one. 

I truly recommend this book to anyone who uses the internet! – which is all of you. 

– Olivia Nilsson

Reality Is Broken

Tikkun Olam is all about contributing to the repair of the world. What if there was a way to perform Tikkun Olam in a way almost all of us had never thought of before? What if we could help contribute to the repair of the world through video games?

Jane McGonigal, author of Reality Is Broken and game designer believes that game design can help us make the world a better place. Of course, games already exist and help the world by making a lot of people happier when they play them. But what if we could take the elements that make games fun and apply them to our world to make daily life more fun?

We can. We can implement game-like mechanics into our own life using what Jane McGonigal calls happiness hacks. Doing this can increase our happiness in the real world just by doing game-like tasks during our daily schedules. She covers some examples of happiness hacks that she has helped design in the later half of her book.

Games do something else amazing. They convince people to do unnecessary tasks just because it is fun. Those unnecessary tasks, if designed by the right game designer, can actually have value. People could play a game where they design strategies for solving problems like world hunger and military crises. Actually, games like these have already taken place and helped create more informed decisions on situations like those and more. It’s all about getting more people to support games like those.

If you are interested in the ways that gaming can make the world a better place, read Jane McGonigal’s book Reality Is Broken.

– Andrew Moody

 

Spring Break: New Edition

Many spring breakers spend their time relaxing or partying in warm weather, but there are plenty of other great things to do at the top 5 spring break destinations.

Spring Break Destination One: Tampa, Florida

Tampa not only has beautiful beaches nearby but so many other fun things to do.  You can rent paddle boards or water bikes and explore the bay area, visit Busch Gardens or the Florida Aquarium, go see the Big Cat Rescue, or hike the upper Tampa Bay trail.

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Spring Break Destination Two: South Padre Island, Texas

South Padre Island is the perfect getaway for the adventurous spring breakers who want to see and try new things.  At South Padre Island you can fish, rent jet skis, surf, paddle board, visit a sea turtle center, and even visit a bird and nature center.  Don’t be thrown off by the name of the state, because Texas is the home to some amazing tropical paradises.

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Spring Break Destination Three: Las Vegas, Nevada

It may be hard to avoid all the casinos and bars in Las Vegas, but if you can, there are tons of other great opportunities to take advantage of during your spring break.  You can visit the Red Rock National Conservation Center, Shark Reef at Mandalay Bay, Clark County Wetlands Park, or even the Las Vegas Natural History Museum.

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Spring Break Destination Four: New Orleans, Louisiana

New Orleans is known for their liveliness, but they have other great spots to visit too.  The Aquarium or the Americas, Audubon Zoo, National WWII museum, Mercedes- Benz Super dome, and the Jean Lafitte National Historical Park and Preserve are all great sites to see while in New Orleans. The luscious culture of New Orleans is definitely something to experience, but a more relaxed getaway may be just what you need in the center of all the craziness.

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Spring Break Destination Five: Panama City, Florida

Panama City is a huge spring break destination, and there is lots you can do there too.  Renting water sports is always an option near water, but you can also visit the Gulf World Marine Park, the Oaks by the Bay Park, or if you decide to bring your dog along your spring break adventure, there is even a luxurious dog park for your furry friends in Panama City.

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Spring break can be anything you want it to be, but just remember there is always something to find for a more relaxing time.

-Jennifer Howard