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The Instagram Contest will end at 11:59 p.m. on April 20, 2018 EST.

All contestants must be registered students at UNCW at the time of entry.

HOW TO BE ENTERED INTO THE CONTEST: 

1: Contestants must follow ETEAL’s Instagram account, “UNCWETEAL”.

2. If the contestants account is private you must accept a follow request from the UNCW ETEAL account.

3. Photos or 30-second videos must have the following information in the caption area: @UNCWETEAL, #ExploreYourTeal and the associated Applied Learning experience hashtag (Listed below). Identify with what category you want to be a part of by:

          #ETEALclasses,

          #ETEALinternships

          #ETEALstudyabroad

          #ETEALservicelearning

          #ETEALresearch

4. Contestants may only submit to one category per entry (one photo or video post is an entry).

5. Contestants may have up to one submission per category. The FIRST submission from a student in each category will be the official entry.

6. Photos that are tagged with @UNCWETEAL and #ExploreYourTeal will be reposted to the UNCW ETEAL Instagram account, the official contest platform, using the RepostApp or a screenshot and reposted to the UNCW ETEAL Instagram account.

7. Pictures and videos can include material from DIS and honors student research, internships, class experiences, and study abroad.

8. By submitting an entry in any form, entrant represents and warrants that he/she owns or has secured the copyrights and privacy rights to any and all artistic works contained in his/her entry. Entrant represents and warrants that he/she has the right to grant all of the rights to UNCW.

9. Entries must have been taken within the 2017‐2018 academic year.

10. Entries must be made by the closing date of April 20, 2018 at 11:59 p.m. EST.

PRIZE WINNERS:

One winner will be selected from each of the ETEAL Applied Learning categories: classes, internships, service-learning, study abroad, and undergraduate research. One Grand Prize winner will be chosen out of all the categories.

The Fan Favorite (most likes) from each category will be considered for Honorable Mention.

In order for Student Organizations to participate in the contest, they must be a registered UNCW student organization. The stipulations include: posting a picture/video of the student organization member participating in an applied learning activity/experience and post from the organization’s Instagram account.

The winners and recipients of each prize will be determined by the ETEAL Advisory Board and the students in COM 438: Advertising II. Prizes to be awarded may include but are not limited to ETEAL Merchandise, gift cards, campus dining food dollars, parking pass upgrade, and more. Prizes may change depending on availability. Winner will be solely responsible for any taxes. The winners of the student organization category will be eligible for an additional prize: free food at the organization’s meeting of choice.

Winners will be notified by 6:00pm on April 23, 2017. All determinations are final.

Prizes will be distributed on April 24, 2017 at 3:30 p.m. in the FSU Clocktower Lounge. A form of ID is required to claim the Prize. Prizes awarded to a Student Organization may only be claimed an officer listed with the Campus Activities & Involvement Center (CAIC). A winner must take possession of the prize by April 27, 2018, 5 p.m. EST or the prize will be forfeited.

Winners do not have to be present to receive prize.

GOVERNING LAW:

Any content that violates the UNCW Student Code of Conduct, North Carolina State law, or US Federal law will be automatically disqualified.

Intellectual Property Rights and Data Protection: By submitting their photos, contestants agree to give UNCW the irrevocable right and permission to copyright and publish their submittal that their images can be used in any type of publication for its research, educational and promotional purposes by the university.

AGREEMENT:

By submitting entry to the contest, contestants agree to terms and conditions listed above.

Whether you care about what is happening between endzones or not, the commercials during the Super Bowl never fail to keep us entertained. The Super Bowl remains to be one of the most watched programs of the year, year after year. Because of this, time slots for commercials in between the game are incredibly in demand.

After a one year hiatus, Toyota decided to release three ads for this year’s Super Bowl, more than they have ever created before.

Their first ad was called “Good Odds,” it takes you through the journey of a Canadian Paralympic skier Lauren Woolstencroft from infant to gold medalist. As her life story continues, it shows the perseverance and drive it took for her to become a gold medalist by displaying her odds of becoming an Olympic champion as it gets higher and higher. At the end of the Ad, Toyota presents out their “Start Your Impossible” campaign, showcasing some of their mobility solution products.

Their second ad that aired filled a 60-second spot just before halftime, called “Mobility Anthem.”  The Ad features 100 different people from ages 1-100 encouraging people to “Start Your Impossible.” It encourages viewers to overcome adversity and doubt by aiming high and being your very best. They highlight the thought that “when we’re free to move, anything is possible.” Again, this ad was apart of their “start your impossible” campaign that showcased Toyota’s numerous mobility technologies. I personally found these two ads to be effective because they were attention-grabbing, diverse, and bought to light a line of products that I didn’t know existed.

Finally, Toyota aired their third commercial capitalizing on their long-running slogan “Let’s Go Places.” This ad brought a sense of light-heartedness to Toyota’s brand for the night. It featured several different types of religious leaders all getting together in a Toyota truck coming together to go to a big game. This ad really puts an emphasis on an overlying theme unity and diversity.

Information retrieved from : [Ad Age]. http://creativity-online.com/work/toyota-2018-super-bowl–good-odds/53797 And [the drive] : http://www.thedrive.com/sheetmetal/18186/toyotas-new-super-bowl-ads-sell-shift-to-mobility

-by Jackie DiGiacomo

Ok. So. If you didn’t see this INSANELY GREAT commercial, I suggest you do. Here it is:

And there’s actually another one that’s just as funny:

 

Amazon did a great job targeting its demographic, especially in the celebrities they chose to be “Alexa’s” voice.

Gordon Ramsay is the chef that tells everyone how awful they are at cooking and calls them names. We love it. On twitter people ask him to rate food they’ve created and he tears them to shreds. Again, we love it.

 

Cardi B is relevant to us because she is literally everywhere. You can hear her all over the radio and she has a strong social media presence. People definitely know who she is.

Rebel Wilson brings the type of humor that you don’t always see on a T.V. commercial. I personally thought her part was the funniest because it was so unconventional. She fit in perfectly with the other two celebrities selected.

Even the people they chose to be as actors throughout the commercial showed who they were targeting and I liked that they chose an adequate person based on the senario. Chef Gordon for a younger guy needing a recipe, Cardi B for a younger guy who has to know who she is and rebel Wilson for a crowd a little older but her calm voice (I think it’s her accent) really fit the scene.

Amazon did a really great job in creating this commercial. I think its brilliant. Humor is a great way to sell your product.

 

Izchel Padilla

 

 

One of the most anticipated aspects of the Super Bowl is the commercials. The companies with the “best” Super Bowl commercials tend to be Doritos, E*TRADE, Budweiser or Bud Light. Very few people look forward to a laundry detergent commercial.

However, this year’s Tide ad, featuring David Harbour took place every quarter of the game making the viewers look forward to what the next Tide ad may be. Even if you weren’t looking for a Tide ad, you were watching one, or at least that was the idea behind the advertisement itself.

The first quarter Tide ad set the viewers up to realize that if you are watching an advertisement and the actors in it are wearing clean clothes, it could be a Tide ad. In each of the following quarters, Harbour appears in a scene that is almost identical to another company’s brand and he states “This is a Tide ad.” In one example, a family is standing around what appears to be an Amazon Alexa and “Alexa” says “this is a Tide ad,” once again reinforcing the Tide brand.

In a way, Tide took over the Super Bowl because of these advertisements. Even if the viewers weren’t watching an actual Tide ad, they would then watch another ad (Alexa for example) and think about the Tide commercial that they just watched. Procter & Gamble (Tide’s parent company) even got some free ad time for their other brands, Mr. Clean and Old Spice. This was very clever on their part because they got the audience to recognize their other brands with aspects from a Mr. Clean or Old Spice commercial while still advertising for Tide.

Overall, Tide may take the trophy for the most effective advertisement in the 2018 Super Bowl. Even as I write this blog post I realize….

This is a Tide ad.

– Logan Prochaska

In 2016, Hyundai premiered a new commercial during the Super Bowl starring Kevin Hart. This commercial focuses on their new Vehicle the Genesis Model. This vehicle has a “Car Finder” app built into the car that can connect to your phone, smartwatch, and other smart devices.

Instead of addressing this new feature head-on, they decided to introduce it through the use of a comedic storyline. The storyline they created focuses on a father’s dedication to keeping his daughter safe on her first date. Kevin Hart, the father, follows the car using the new feature “Car Finder”. While following the car he sneakily scares off the boy who took his daughter out on a date. Throughout the storyline, they added exaggerated scenes of Kevin Hart hiding in stuffed animals and riding in a helicopter with missiles. It is safe to say that Kevin Hart is not playing around when it comes to his daughter.

The reason why this style of marketing works is because of two reasons: Pathos and structure. Pathos is used a lot in this commercial to help viewers find a deeper connection with the product. The commercial uses humor to bring in the audience through the silly antics Kevin Hart goes through to look over his daughter. However, throughout the story, you also can gain a sense of nostalgia, love, or a warm feeling from seeing how much a father cares for his daughter.

Hyundai also used a narrative structure instead of a chronological style. This structure allows viewers the chance to connect through the use of pathos. It also sets itself apart from other car commercials because they did not blatantly talk about their vehicle. They grabbed the audience’s attention before introducing the product they were selling.

In the end, Hyundai is a dad’s best friend.
Myranda Ross

Photo Credit: http://www.amazon.com

If you didn’t know what Bai Antioxidant Infusion Drinks were prior to the 2017 Super Bowl, I’m sure you quickly found out once you saw Christopher Walken recite the famous line from NSYNC’s popular song “Bye Bye Bye.” Walken then looks over to Justin Timberlake and they look at each other for a few seconds and then look back over at the camera where the Bai drink is sitting on a table and the song “Bye Bye Bye” blasts out in a effort to make a “punny” joke.

 

 

This Super Bowl ad was marketing genius combining a catchy pun, nostalgia, and two admired celebrities all in one advertisement. The Bai brand partnered with well-known and admired celebrities Justin Timberlake and Christopher Walken to promote their brand. This was a smart choice because most people know both of celebrities. Also, the brand’s target demographic is Millennials and Generation Z. So, choosing Timberlake to do this advertisement was the best idea…especially since they featured his old boy band’s song. Because most Millennials and Generation Z people can relate to this song since it was during their childhood/teenage years.

They also risked having a few seconds of no talking when Timberlake and Walken look at each other. Super Bowl commercials are already so expensive just for a 30 second ad…so you want to use your time wisely within the commercial. However, in this case I think they made a good decision in incorporating the pause because Timberlake has an odd look on his face as if he is thinking about the “punny” joke Walken just made.

What do you think? Do you think they promoted their brand well? What could have they done better?

That’s it for now…

Bai!

-Emily Holt