The Power of Habit: Chapters 1 and 2

Hey everybody! We hope you had a great Easter break!

This week will be displaying our poster designs from the book “The Power of Habit” by Charles Duhigg. This book explores how our brain forms habits and how they can be applied in advertising. Each day we will be posting different posters from each chapter so that you can get a visual understanding of what each chapter is about. Hope you enjoy learning this week about the power of habit!

Chapter 1: The Habit Loop


Chapter 2: The Craving Brain

Chapter 2The Craving Brain Colby

Chapter 2_ The Craving Brain Nick

Be on the look out the rest of the week for more chapters!

-Anna Joy Zima, Colby Cummings, Nick Bolick