After a tough couple months for the NFL with scandals like that involving Ray Rice, the organization took the opportunity of their biggest game of the year to attempt to rebuild their image. They did this by partnering with the anti-domestic violence campaign “No More” to create an emotionally charge advertisement about the issue.
The commercial shows a house that has been torn apart partnered with audio from real 911 calls from women who was a victim of domestic violence. She is forced to pretend like she is ordering a pizza in order to not cause suspicion from her abuser, as he is in the house. The chilling ad makes the viewer think about the challenges of victims of domestic abuse.
The NFL is implementing a new personal conduct policy that all NFL employees and athletes must abide by. The new policy includes “a more extensive list of prohibited conduct, independent investigative procedures, and specific criteria on paid leave for an individual charged with a violent crime.” There will also be a “6 game suspension involving violent conduct, including domestic violence and sexual assault.” By implementing these new policies the NFL hopes to see a change in violence and raise awareness through the No More campaign.
The NFL has been criticized for being reactive instead of proactive. Is the NFL’s image too late to fix or are you “up to listen?”
-Nick Bolick, Olivia Sadler, Patrick Wagner