Super Bowl XLV had 111 million viewers throughout the entire game, but it doesn’t stop there. “A record-breaking 169.2 million people tuned in to the program for at least a portion of the game” according to Fox News. With this many people, and a majority of the audience being male, what else could be better than reminding men about Valentine’s Day? The game is played a week before V-day, still allowing the men with crushes, significant others, and spouses to order flowers and various other red and pink gifts.
The Super Bowl submerges men into drinking beer with their buddies, talking about football and, thanks to Go-Daddy commercials, hot chicks. Teleflora was able to combine all these aspects into an effective, realistic and catchy commercial. Speaking on behalf of the female population, men are stereotyped into not knowing how to express their feelings, especially around Saint Valentine’s Day. In the commercial, the guy expresses his feelings for Kim in a not-so-romantic way; “your rack is unreal” doesn’t really scream romance.
Teleflora’s effectiveness of this commercial is outstanding. Targeting men and illustrating a guys perspective on Valentine’s Day and translating that into the beauty of flowers is what the overall audience of the Super Bowl will enjoy. Comical, yet true, this commercial and Teleflora as a company, will be remembered.
-Lauren DeHart
IMC Hawks Blog 
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