Price Tag on a Super Bowl Ticket? Not for these fans.

It seems fans whose plans were altered by seating issues at this years Super Bowl have filed a lawsuit against the NFL. Go figure. The lawsuit also targets specifically the Dallas Cowboys and owner Jerry Jones and alleges a breach of contract, fraud, and deceptive sales practices. The massive group of fans, as many as a thousand people, are pushing for a collective gain up to $5 million from the NFL. While some of these fans pushing for the lawsuit are legit (400 fans did not even get a seat for the game), others seem to be coming off as a bit forced such as season-ticket holders who weren’t aware that they would be in “temporary seats”.

Perhaps the NFL’s biggest problem stemmed from an inadequate offer that would have given the displaced fans $2,400 and even a ticket to next year’s Super Bowl, airfare and hotel included. But clearly this just is not good enough for these fans who felt gipped out of their paid-for seats. Apparently the NFL should have made these fans an offer they couldn’t refuse, at least up front, and now they will really have to pay for it. Clearly, the NFL cannot afford to get into a legal battle with these angry fans as it would lead to nothing more than a public relations disaster and a huge blow to the brand. It is no secret now that the league is to blame for the seating fiasco. So now in order to evade future damage to sales efforts and brand integrity and credibility, the NFL needs to do whatever it now takes to keep its faithful customers.

Apparently there is no price tag on a Super Bowl ticket for these fans and they show no signs of dropping the issue. It seems at this point, the main hope for the NFL is that this story gets out of the media as fast as possible, and without further damage to the brand and future marketing and sales efforts and profits.

-Eric Holtzman, Chad Graves, Ryan Kelley, Maxann Keller, Katelyn Truss

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