IMC Hawks Blog

UNCW Student Organizations’ Communication Efforts on Campus

Written by

imcclass

in

, ,

There are over 300 student organizations on UNCW’s Campus. A huge challenge these organizations face is getting the word out about their group. Luckily the Campus Activities and Involvement Center (CAIC) is there to assist their marketing efforts. For promotional items each group is provided with fifty buttons, five posters, fifty balloons, and fifty flyers per semester. CAIC also offers unlimited amounts of chalk for groups to write on the campus’ sidewalks and also unlimited cans of spray paint for groups to paint the two spirit rocks on campus.

Another effective form of advertising provided by CAIC is the University’s banner poles. There are fifteen of these banner poles located outdoors and five located indoors. Organizations may submit twin sized sheets that they have painted and CAIC will hang them throughout campus. These promotional items allow organizations to share their message with the student body free of cost. In addition the office also offers involvement specialists to assist organizations around the clock.

Alongside all of these promotional opportunities that CAIC offers there are also a variety of media outlets on campus that organizations can use to promote events. Teal TV is a broadcast news show hosted by UNCW students. The Seahawk is a campus wide newspaper written by UNCW students. Roomers is a newspaper written by Housing and Residence Life that is distributed throughout on-campus living facilities. There is also a monthly newsletter created just for student organizations. All of these are excellent sources for organizations to communicate with the rest of campus.

By utilizing all of these resources provided by UNCW, student organizations can strategically market and advertise their groups.

For more information about Campus Activities and Involvement Center, click here

-Meghan French and Gracie Anderson

Comments

4 responses to “UNCW Student Organizations’ Communication Efforts on Campus”

  1. imcclass Avatar
    imcclass

    I thought it was neat how you used organizations within UNCW, rather than UNCW itself. The rock and banner poles are an effective medium for transmitting messages.
    -Sean

    Reply
  2. Brittany Mossop Avatar
    Brittany Mossop

    I think a big problem UNCW faces is how difficult they make marketing at times.
    For example, I work at the dorms as a DR. For anyone to put flyers up around the lobby or to even place them on the desk they have to be approved by housing. I unfortunately have to turn down some clubs and organizations trying to advertise because their efforts have to be approved first.
    Also, unfortunately a lot of freshmen do not know what Roomers is because of their lack of advertising. And if there is advertising in something that is not advertised, it’s harder for underclassman especially to get involved.

    Reply
  3. Breanna Alexander Avatar
    Breanna Alexander

    I thought this post was extremely informational. I had no clue that the CAIC office provided so many resources such as the buttons, flyers, spray paint, chalk, etc. I thought the individual organizations had to take care of those items and costs on their own. It is nice to know that there is an office on campus that is dedicated to the marketing of organizations and getting people involved. Although I didn’t realize the CAIC office did this, it is a good example of corporate communication within the university and shows its overall efforts at making the university’s organizational community the best it can be.

    Reply
  4. Stephanie Ruggiro Avatar
    Stephanie Ruggiro

    This post was so helpful for me. I am a new student here and had no idea that UNCW had over 300 student organizations. Before reading this I had no idea what (CAIC) was or how they got so involved in campus. I have noticed posters and banners around campus but never really new until now where they came from. This was a very helpful and informational post and I am glad that I read it!

    Reply

Leave a reply to imcclass Cancel reply

More posts