As a university, UNCW must make a conscious effort to promote itself through advertising in order to continue to appeal to and reach perspective students. They also must network with other businesses and other universities to help expand and further their opportunities as a university. For instance, UNCW partners with many local and regional businesses during “Connect 2010” which is put on by the Communications department. The event allows students to meet perspective employers and for employers to connect with the freshest talent in the job market. Similarly, the Cameron School of Business hosts “Business Week” to promote the business school and help connect their students and other businesses. Also, international corporate communication is evident through UNCW’s partnership with foreign universities in order to place and entice students to travel and study abroad. With these types of corporate communication, UNCW is able to market and advertise the university.
When corporate communication is successful, the university’s image is enhanced. For example, UNCW just received its highest regional ranking to date. It has been listed among the top 5 public master’s institutions in the South for the upcoming 2011 year. Out of 118 public and private universities in the south, UNCW ranks 13th for undergraduate and master’s level programs. UNCW is ranked at number 5 in the region, which puts it among the 68 colleges and universities nationally that U.S. News identified as making the most promising and innovative changes. It is estimated that in 2014 the student body at UNCW will have an average SAT score of 1170 and an estimated average high school GPA of 3.8. These studies can be found at U.S. News & World Report rankings can be viewed online at www.usnews.com/colleges.
Similarly, because of UNCW’s successful corporate communication practices, top names such as Forbes Magazine ranked UNCW among the top 20 “Best Buy” universities in the nation. This ranking places UNCW in the magazine’s top 20 among all colleges and universities in the U.S. for providing a high quality education at the lowest cost to students. Corporate communication not only helps gets the message out about all aspects of the university to local communities, but it also plays a big role in why UNCW is recognized by such impressive organizations, namely Forbes and U.S. News.