Without any sort of explanation, American Idol has banned their 24 finalists from using social media (Mashable). Finalists are no longer able to have their own personal Twitter, Facebook, or Myspace accounts. Instead, they have consolidated their sites into one AI9Contestants username across all social networking.
Recently, each of the 24 finalists sent out a message to their followers saying “Thanks so much for following me! All my updates from now on will be on our Official AI9 Twitter page, please follow me there @AI9Contestants.” The same sort of message was sent out across the other social networking sites.
Speculation from The Wall Street Journal and USA Today say AI motives were to create more equality with the voting process. Finalists’ use of social media sites may reveal early favorites, expose secretes and or influence America’s voting.
Social media outlets could be used by finalists to increase popularity with fans and thus increase their votes to win the competition which may not be fair. However, this shift may actually hinder contestants from developing a connection with their fan base which AI’s popularity relies on .It seems this change by American Idol is focusing on the fairness of the competition without embracing the positive influence social media has on the business side of the industry.
Even though Idol’s efforts are designed to maintain the equality and secrecy of the show’s outcome, they cannot stop society’s use of social media to discuss the contestants and opinions of the show.
-Taylor Diehl
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