IMC Hawks Blog

Tag: Model

  • Have a Sexy Valentine’s Day, Gorgeous!

    A week from today, one of the most commercialized and superficial holidays will occur: Valentine’s Day. For those of you who are one half of a couple, Valentine’s Day is all about making your significant other happy, whether it involves showering him/her with gifts, making dinner reservations, or planning exuberant and normally unnecessarily expensive dates.

    The beginning of February marks the time when store fronts become clad with hearts, cupid cutouts, and pink and red streamers.  Around this same time, we begin to see an increasing number of men lurking around lingerie stores, especially Victoria’s Secret – and for good reason.  Victoria’s Secret has a dramatic increase in sales during the season of romance. With their sexy print ads in magazines, their silky almost-obscene commercials, and their free “Lacie Pantie” giveaway, what man in their right mind would avoid giving their girlfriend/wife the gift of sexiness?

    In their 2012 Valentine’s Day campaign, Victoria’s Secret Angels clad in pink and red barely-there bras and panties have advertised to their customers that with the gift of anything from their line of lingerie, their Valentine’s Day celebrations will be fabulous. In their sneak peek to their photo shoot, the Angels prance around in their under garments, smiling, laughing, and selling the ideas of sex and playfulness. In interviews, the girls claim that any man could win their hearts on Valentine’s Day by picking out something from the Victoria’s Secret shelves. One even says that if a man chooses something that he likes, it will give plenty of hints to his significant other.

    Not only does this campaign appeal to male shoppers, but it also appeals to women. The Victoria’s Secret Angels encourage their customers to feel sexy, and by offering specials, free panties, and coupons during this season, women will certainly be able to feel like Angels.

    So whether you are shopping for a significant other or are planning on spoiling yourself with brand new sexy lingerie, Victoria’s Secret will certainly be the place to shop this romantic season.  And don’t forget to have a sexy Valentine’s Day, Gorgeous!

    Love always, Christina Stevenson, Mollie Berthold, Dorothy Conley, & Laura Simmons

  • Communication Studies Next Top Model

    Did you know that you can employ Integrated Marketing Communication in any organization? It’s an easy way to reach your target publics and increase membership and participation in your organization. However, few people actually know how to use it properly. Communication Studies Society (CSS) has been heavily utilizing IMC in the past few weeks to increase attendance at the Com Studies Day events, which is this Friday, April 1st. CSS and the entire Communication Studies Department have been utilizing social media outlets, such as Facebook and Twitter, to build anticipation for Friday! There is even a friendly competition between the professors to see who can get the greatest participation from their students to attend the events.  Our Advanced IMC class will be live blogging and tweeting from all of the events, with voting on who is the audiences favorite model at the Dress for Success Fashion Show. To follow the days events or participate on Twitter, type in #COMStudiesDay in your tweets or follow @IMCClass.

    The use of social media during Com Studies Day creates social capital within the community by allowing everyone to get a front row seat in the action and alumni to see how successful the Communication Studies Department has become.

    Other than using social media, CSS has been posting flyers and taking advantage of the Communication Studies Department newsletter that gets distributed to every Communication Studies major, which is the target audience.

    So be sure to come to all the Com Studies Day events, and if you can’t make it, follow us on twitter. More importantly, be sure to vote for Scott Burgess (@scottrburgess) and Allison Day (@Allisonday32) as your favorite models and send your votes to @CStudiesSociety.

    Happy tweeting!

    -Allison Day, Jessica Berinson, Megan Canny, Melissa Gagliardi, Scott Burgess