Did you know that you can employ Integrated Marketing Communication in any organization? It’s an easy way to reach your target publics and increase membership and participation in your organization. However, few people actually know how to use it properly. Communication Studies Society (CSS) has been heavily utilizing IMC in the past few weeks to increase attendance at the Com Studies Day events, which is this Friday, April 1st. CSS and the entire Communication Studies Department have been utilizing social media outlets, such as Facebook and Twitter, to build anticipation for Friday! There is even a friendly competition between the professors to see who can get the greatest participation from their students to attend the events. Our Advanced IMC class will be live blogging and tweeting from all of the events, with voting on who is the audiences favorite model at the Dress for Success Fashion Show. To follow the days events or participate on Twitter, type in #COMStudiesDay in your tweets or follow @IMCClass.
The use of social media during Com Studies Day creates social capital within the community by allowing everyone to get a front row seat in the action and alumni to see how successful the Communication Studies Department has become.
Other than using social media, CSS has been posting flyers and taking advantage of the Communication Studies Department newsletter that gets distributed to every Communication Studies major, which is the target audience.
So be sure to come to all the Com Studies Day events, and if you can’t make it, follow us on twitter. More importantly, be sure to vote for Scott Burgess (@scottrburgess) and Allison Day (@Allisonday32) as your favorite models and send your votes to @CStudiesSociety.
-Allison Day, Jessica Berinson, Megan Canny, Melissa Gagliardi, Scott Burgess