Raise Your Brand to New Heights

  Gina Smith, like many students before her, set out on the collegiate path to a university degree 4 years ago. Whether she knew it or not, by the end of her journey she had created her very own brand. Many things contributed to Gina’s own brand, such as the Communication Studies classes she took, her internship in a PR office, or, more specifically, the student organizations or clubs in which she was involved during her college years. The real question out there is how did these organizations help to form Gina into the final product of alumni?

  The missions of many student organizations include several goals, each pertaining to the success of promoting their own brand through members like Gina. The tough part is how to obtain then keep those handy brand-promoting members, and further, how to promote their organization’s goals? We have the answer. IMC, of course!

  Tomorrow, a group of students from our Advanced IMC class will be addressing the themes of recruitment and retention of members, how social organizations can properly use media in order to reach both their members and the public, and finally, how to plan events for each organization in an hour-long information session called Raise Your Brand .

  We have invited representatives from each of UNCW’s student organizations in order to participate in this interactive information session in order to bring more awareness and action to each of their organizations. The final goal is to equip each organization’s representative with the knowledge and tools to be bigger and better on campus and in the community.

~Heather Cornman