Corporate Communication in the Real World

If you go to any store you will see multiple products that are essentially the same.  There are several websites that serve the same purpose, but we don’t use all of them.  So, how do we choose or distinguish between the products?  The answer lies within the company’s corporate communication.  A company creates its own brand and identity through their images, logos, and slogans.

One company that has done a good job of creating a distinct identity is SocialCast.  It is a company that my cousin founded to serve as a social media network for businesses.  In order to create a brand that is different from the other social media networks, SocialCast hired a team to specifically handle their corporate communications.  They use Twitter, Facebook, his company’s website and other blogging sites to manage the company’s visual and corporate identity. This creates exposure for the company and engages with its consumers. By doing this, they can manage the company’s identity to fit the changing needs of the marketplace and the needs of the consumers.

The corporate communication team is constantly revamping their logo and website to keep up with the current trends of society and to engage more with their consumers to better suit their needs, wants, and values.  They engage with their stakeholders through their blog, twitter account and website, which gives them ideas to communicate better with the public.

The example below shows one of the ways in which SocialCast has modernized their corporate identity. By changing the logo and making it more up-to-date, the company is keeping up current trends to attract more recognition.

SocialCast is only one example of how corporate communication applies to companies and careers, but there are many other options and career paths for people interested in this field.

– Megan Regele