“Jamming Out to the Tune of Corporate Communication”

Corporate communication can be found anywhere and everywhere. Where it lies this week is within the music industry. The music industry is a complex formulated system that is very much stakeholder oriented. One of the biggest music based corporations is Sony Music Entertainment. Sony Music Entertainment is an international recorded music company which features many of the top labels around today; those including Arista, Epic, Legacy, Columbia, RCA, and Jive. They have signed many of the top artists of the music scene. Sony Music Entertainment depends on their stakeholders for the success of their company and the success of their artists. A strategic strong communication strategy is essential for music corporations to survive.

Sony’s ability to balance the music industry and its product line is impeccable. Although we as consumers do not have an insiders perspective of their communication strategy, the company makes it blatantly obvious. Take for instance Justin Timberlake’s appearance in a recent commercial for an addition that was made to the Sony VAIO laptop. It’s new media gallery has instantly become it’s main selling point, and all of this is done solely because of Timberlake’s presence in the commercial. Sony has developed a selling point for their products based on what the stakeholders of the company want: entertainers and artists. Of course, if Justin wants it, then so do I.

To see the commercial click here.

Since being founded in 1946, Sony has demonstrated that it has the ability to enhance people’s lives through its products.  Today, Sony still continues to fuel industry growth through the innovation of new products.  As a company, Sony Music Entertainment has a reputation for producing innovative products of exceptional quality and value.  Sony makes sure communication campaigns are formed and conducted on a strategic platform basis to ensure that its products gain exposure to consumers.  Currently, the Sony VAIO, has been gaining a massive amount of exposure not only from it’s commercials, but also due to the product placement appearances in television shows.

It is safe to say that music, not corporate communication, is probably the first thing that comes to mind when you think of Sony Music Entertainment.  However, it is obvious that they focus highly on their reputation and the ways in which they market their products to specific audiences and how they value their stakeholders.  Their image has remained consistent with their work as they have continued to grow and prosper.  This is yet another example of how many aspects of an organization are, in essence, corporate communication.  Whether you are a die hard Sony fanatic or not, you have to admit that their prominent place in the music industry and the ways in which they have gotten there are extremely impressive.

-Lora, Arielle, Danielle, Haley