Marketing On Our Own Turf

Many things come to mind when you think of Wilmington: Beach, Seahawks, History, and Marketing? Yes, Wilmington, North Carolina is a top competitor in the field of Marketing, Promotions and Public Relations in the Southeast and quickly working its way up the charts for the United States. Over the last couple of decades many marketing companies have been established in Wilmington and have evolved to become lead marketers for many types of outlets. Three of these top marketing companies are Colonial Marketing, Sage Island, and Talk.

Colonial Marketing is an organization focused on consulting with their clients to create a message that will establish their image and help to grow their business. The Colonial Marketing group prides itself on being a team of creative workers who can take on any product or goal of a client and use their combined skills to individualize and successfully market the client. Their website states that “We make the door swing and the phone ring,” which highlights their role in the advertising process for the clients and how they make sure every dollar spent on marketing is well worth it. Some of Colonial Marketing Groups clients include: Safeway Chevrolet, Airlie Gardens, and Ace Cash Express.

Sage Island is an integrated marketing agency that focuses on marketing and brand strategies, website development, search engine optimization, PPC management, social media marketing, graphic design. They also offer hosting services and speaking engagements to provide both online and offline services. The chief executive officer Mike Duncan, who is also the co-founder is a developed entrepreneur with two other companies under his belt. He is backed by eighteen other well established employees whose roles range from marketing specialists, to web programmer, to staff accountant. They have four focused areas in which they work with clients to either establish or recreate their companies’ identity and brand, which include their web presence, print designs, brand identity, and tradeshow and environmental graphics. Some of Sage Island’s clients include Surfing America, World Media, Greenpath and Century 21 agents.

Talk is a strategic marketing and communications company that originated in Boston, MA in 1990, but relocated to Wilmington, NC in 1990. Talk emphasizes their role in helping companies tell their story while promoting growth. Talk also works with their clients to create an identity both online and offline through their four-step process of language mapping. The first step is discovery, and then translate, followed by storytelling and finally measurement. This process is Talk’s fundamental system to use in order to incorporate their creativity with the language of their clients. Some of Talk’s clients include Cape Fear Academy, Wilmington Downtown, and Butterball.

These top three companies are working with other regional companies to break Wilmington, NC into the extensive integrated marketing and communications field of study and of work. IMC is an ever-growing and changing field and with these prestigious companies at the four-front, Wilmington NC will soon become a keystone for marketing locations.

-Shannon Meadows