IMC Hawks Blog

Tag: Job Search

  • IMC and You: How to Increase Your Chances of Getting a Job After Graduation

    For many of us in Advanced IMC, graduation is looming on the horizon. With the end of our college careers approaching, we are beginning to hunt for jobs in a less than promising market. We’ll be competing with thousands of other new graduates for a limited number of positions, and since we don’t want to be asking “Do you want fries with that” in six months we’ve got to get creative; IMC, or Integrated Marketing Communications, can help!

    Typically, IMC combines practices from public relations, marketing, and advertising to coordinate all forms of communication delivered by an organization or product. IMC campaigns require a lot of work and effort, however, the differences between a regular marketing campaign and an IMC campaign are vast. If done properly IMC creates a competitive advantage that boosts sales and profits, while saving time and stress. Just what we need as we look for our first “big kid” jobs!

    Once upon a time, marketing’s 4 Ps (product, price, place, and promotion) could be applied by new graduates seeking employment. You, the product, would promote yourself by sending out your resume to the places you wished to work. Following that, you would be called in for an interview and (hopefully) be offered a job; from there you could negotiate your price. This is a simplified version, but you get the idea. In today’s competitive job market this isn’t enough.

    The practice of IMC has shifted us away from the 4 Ps and has adopted the 4 Cs: consumer, cost, convenience, and communication. What does this have to do with finding a job in the less than stellar market? Everything!

    No longer can you focus on selling yourself, the product. Today one has to think about what they can offer the consumer, your potential employer. What are their wants and needs and do you match up to something they would want to invest in? In today’s economy, their choice to invest in you may be dependent on cost. Cost doesn’t just involve your wage; it also includes any time spent training or covering moving expenses, etc. This brings me to the next C: convenience. You have to make yourself easily accessible to potential employers; whether it be physically or virtually. The final of the four Cs is communication. Your resume isn’t enough to land you a job. Do you have any connections that could help you out? Word of mouth can do wonders when searching for a job. If a potential employer Google’s you, are they going to find anything interesting that you’ve written or participated in? There are a myriad of ways for you to communicate who you are beyond your resume.

    -Eliza Wadson

  • Networking in Wilmington, NC

    As young professionals we focus on what career we want to have and what company we want to land a job with, but rarely do we focus on how we get there. We’ve all heard the phrase; getting the job you want is all about “knowing people.” This may be truer than we think. The act of networking is a very important practice that all business men and women must try and accomplish.

    Networking can be thought of as a sharing of common interests or ideas. The business world is constantly evolving and therefore businesses need to be always be connected to new ideas and thoughts. Through networking people are able to share their opinions and even more importantly meet people that their business could benefit from.

    Wilmington has a plethora of businesses that rely on networking. A great website that helps professionals within our area is WilmingtonNetworkingEvents.com. This webpage creates a calendar of all the networking events that are happening throughout the month. There are even different categories of networking from young professionals to meet and greets. For example, every Wednesday there is an event held called “strictly business.” The event is held at a local bar where a more casual atmosphere allows sales executives, business owners, and managers to meet new clients and contacts. Another example is the Brunswick County Young Professionals meetings, where men and women that are up and coming into the business world are able to talk about their next step, how to get there, who to talk to, what’s the best way to go about things.

    Everyone benefits from networking, because its smart, easy, and as we see from this website, fun! Networking can be seen as a challenge because it is not effective if you’re not willing to put yourself out there. Check out the webpage for more information on opportunities where you can network and get your name out there. It is never too early to start networking.

    Alissa Lockwood