IMC Hawks Blog

Tag: donations

  • The trend of helping others

    With everything that is happening in the world today, it is nice to see that others are using their products to direct consumers’ attention to things other than America’s economy. Some companies have created a brand based on helping those in need. This trend has been one that can actually make a difference in the world we live in. These companies are using their consumers’ ethos to make them feel as though they are doing the right thing by buying certain products. This marketing tactic has proven to be a successful one because two brands especially have become increasingly popular throughout their mission to help those who truly need it.  

    If you haven’t heard of TOMS, you aren’t in with the latest trends.  Here on the campus of UNCW especially, TOMS are almost as big of a hit as Rainbows.  Not only do they look amazing and feel great, the TOMS brand is all about giving back.  For every pair of TOMS sold, the company donates a pair of their shoes to people in need.  The TOMS brand started back in 2006 with the creator’s trip to Argentina, where he saw first hand how many children had no shoes to protect their feet.  This is not only true in Argentina, but in many other developing countries where children grow up barefoot.  The TOMS brand slogan is ONE FOR ONE and is making a major impact on the trend of helping those in need.

    Chegg is a resource that hundreds of thousands of students utilize around the world to rent or buy textbooks to save money. One of Chegg’s incentives for students to rent or buy textbooks from their company is their philanthropic marketing strategy.  Chegg markets to their consumers that with their support, Chegg can plant trees around the world. Today, Chegg has planted over five million trees with their partnership with American Forest Global ReLeaf Foundation.  As stated on Chegg’s website these trees are planted worldwide to, “help regenerate areas damaged by wildfire, strengthen River Bounds, and restore wildlife habitats.”  In 2011, 175,000 trees were planted in Pondicherry, India, 40,500 trees were planted in Colorado and 700,000 trees were planted in Florida, just to name a few.  Chegg inspires students to be a catalyst for change around the world.  When their consumers purchase their textbooks through Chegg they can make a difference in the world by improving the environment.

    -Kelsey Bendig, Andrea Blanton, Brooke Keller, Brian Burch

  • Feeding America Through Giving

    With the thanksgiving holiday a mere three days away, people around America have only one thing on their mind….

    Food.

    Stuffing, turkey, mashed potatoes, green bean casserole, pumpkin pie…the list goes on and on and on. Family traditions and recipes will fill the kitchens on Thursday as our country enjoys the warmth that comes from a steaming plate of food surrounded by loved ones. This time of year welcomes the holiday season and gives people time to think about everything they can be thankful for as they look ahead to a rapidly approaching new year. And with those thoughts in mind, helping those who may be less fortunate should also be a considered part of this holiday’s mission.
    Local and National non-profit agencies use this time of year to connect with families across America to end the hunger that many homes will face both today and on the upcoming Thanksgiving holiday. One major organization, Feeding America, has been partnered with national brands in order to promote their message of giving; especially during a time that allows for people to feel thankful for what they have and aware of how they can help those in need this year. Partnerships with Kraft, Pepsi, ConAgra, Ameriprise, and Sam’s Club are only a few of the promotional partners that have led to this organization’s ability to help over 37 million Americans each year. Their support, marketing, and contribution to this cause allows for various consumers around America to find different avenues to get involved and help the fight against hunger as well. All we have to do as individuals is make the next step that marketers of these brands hope for: donate.
    Feeding America would not have the ability to reach as many people without their partnerships with corporations, celebrities, local food banks, and the media. However none of their efforts to spread awareness will be successful without evoking action. This holiday season, as we all daydream about the hot apple cider and comfort of the fireplace, non-profit organizations hope that they can warm your heart to the thought of giving. And with 49 million Americans unsure of where their next meal will come from this holiday season, the act of giving should be on the minds of those who have so much to be thankful for this year.

    -Sally Shupe, Jared Sales, Oliver Evans