Stuffing, turkey, mashed potatoes, green bean casserole, pumpkin pie…the list goes on and on and on. Family traditions and recipes will fill the kitchens on Thursday as our country enjoys the warmth that comes from a steaming plate of food surrounded by loved ones. This time of year welcomes the holiday season and gives people time to think about everything they can be thankful for as they look ahead to a rapidly approaching new year. And with those thoughts in mind, helping those who may be less fortunate should also be a considered part of this holiday’s mission.
Local and National non-profit agencies use this time of year to connect with families across America to end the hunger that many homes will face both today and on the upcoming Thanksgiving holiday. One major organization, Feeding America, has been partnered with national brands in order to promote their message of giving; especially during a time that allows for people to feel thankful for what they have and aware of how they can help those in need this year. Partnerships with Kraft, Pepsi, ConAgra, Ameriprise, and Sam’s Club are only a few of the promotional partners that have led to this organization’s ability to help over 37 million Americans each year. Their support, marketing, and contribution to this cause allows for various consumers around America to find different avenues to get involved and help the fight against hunger as well. All we have to do as individuals is make the next step that marketers of these brands hope for: donate.
Feeding America would not have the ability to reach as many people without their partnerships with corporations, celebrities, local food banks, and the media. However none of their efforts to spread awareness will be successful without evoking action. This holiday season, as we all daydream about the hot apple cider and comfort of the fireplace, non-profit organizations hope that they can warm your heart to the thought of giving. And with 49 million Americans unsure of where their next meal will come from this holiday season, the act of giving should be on the minds of those who have so much to be thankful for this year.
-Sally Shupe, Jared Sales, Oliver Evans