IMC Hawks Blog

Tag: corporate communication

  • “The Most Interesting Blog In The World”

    One organization that does an exceptional job building their brand and message through effective corporate communication is DOS EQUIS. Dos Equis has been brewed since 1900 and was developed by master brewer Wilhelm Haase who emigrated from his native, Germany, to Mexico and fused brewing traditions from both places to make a unique, blended beer. This brand has grown in popularity ever since, but has recently skyrocketed thanks to some effective marketing and advertising ploys.  The “most interesting man in the world” campaign made its debut in 2006 and was designed by the marketing firm Euro RSCG for the Cuauhtémoc Moctezuma Brewery. The ads feature Jonathan Goldsmith as “the most interesting man” and are narrated by Frontlines Will Lyman.
    Rather than an embodiment of the brand, “The Most Interesting Man” is a voluntary brand spokesperson: he and Dos Equis share a point of view on life that it should be lived “interestingly”. According to the company, U.S. sales increased each year between 2006-2010 and tripled in Canada in 2008. Although exact figures were not provided, sales of Dos Equis have increased by 22% at a time when sale of other imported beer fell 4% in the U.S. This campaign changed their identity from a mere beer brewing company to a revolutionary product; thanks to the endorsement from one of the most accomplished men on the planet. Not only is the endorsement a golden ticket for the company, but their advertisements have also proven to be successful. The ads are surrounded with catchy quotes, including: “He is the life of parties he has never attended” and “Sharks Have a week dedicated to him” as ways to connect with common themes that the audience will recognize. Goldsmith recently said in an interview that he realized how successful the campaign had been when a man came up to him in a restaurant, telling him that he had asked his young son what he wanted to be when he grew up, and the boy replied, “I want to be The Most Interesting Man In The World”.
    “Stay thirsty my friends”.   – Jared Sales, Sally Shupe, Oliver Evans

    IMC's very own JARED SALES

  • Fraternities and Sororities at UNC-Wilmington…a Greek Corporation

    When thinking about a school 5 miles from the beach that doesn’t have a football team, the last thing that comes to mind might be fraternities and sororities.  Greek life however consumes roughly 9.5% of the student population and there are 26 Greek organizations on campus (8 Pan-Hellenic sororities, 11 IFC fraternities, 5 NPHC sororities and 2 NPHC fraternities). Most sororities and fraternities have an executive council, which make the decisions and determine the overall feel of the organization

    The President of the fraternity or sorority can be considered the boss and  make the final decisions in the chapter .  There are also a variety of different positions that are held by the members of the sorority/fraternity ranging from Public relations to social chair to a treasurer.  Those who hold these positions are in charge of certain aspects of the organization to assure the organization is accomplishing their goals and take charge of those activities.

    There is a different decision making process with the various organizations much like that of different corporations. There is a huge importance of the fraternities and sororities identity as well that distinguish them from one another.  For instance Chi Omega wears white dresses on bid day and Alpha Phi wears long dresses.  Pi Kappa Alpha always has very bright shirts for rush and Phi Mu is associated with anything pink.  These are all just clothing examples of things that give identity to the organization, but anything  from personal actions to parties to philanthropy events give these fraternity and sororities there “corporate identity.”

    At UNC-Wilmington, Greek life runs like a business. There are the different roles that are played in the organization which help maintain reputation, scholarship, identity, brand, etc also striving for Greeks to follow the strategic plan which can be seen at: http://uncw.edu/Stuaff/fratlife/plan.html


    Ari Nateman

    Fran Greene

    Lacey Inman

    Megan Regele