When thinking about a school 5 miles from the beach that doesn’t have a football team, the last thing that comes to mind might be fraternities and sororities. Greek life however consumes roughly 9.5% of the student population and there are 26 Greek organizations on campus (8 Pan-Hellenic sororities, 11 IFC fraternities, 5 NPHC sororities and 2 NPHC fraternities). Most sororities and fraternities have an executive council, which make the decisions and determine the overall feel of the organization
The President of the fraternity or sorority can be considered the boss and make the final decisions in the chapter . There are also a variety of different positions that are held by the members of the sorority/fraternity ranging from Public relations to social chair to a treasurer. Those who hold these positions are in charge of certain aspects of the organization to assure the organization is accomplishing their goals and take charge of those activities.
There is a different decision making process with the various organizations much like that of different corporations. There is a huge importance of the fraternities and sororities identity as well that distinguish them from one another. For instance Chi Omega wears white dresses on bid day and Alpha Phi wears long dresses. Pi Kappa Alpha always has very bright shirts for rush and Phi Mu is associated with anything pink. These are all just clothing examples of things that give identity to the organization, but anything from personal actions to parties to philanthropy events give these fraternity and sororities there “corporate identity.”
At UNC-Wilmington, Greek life runs like a business. There are the different roles that are played in the organization which help maintain reputation, scholarship, identity, brand, etc also striving for Greeks to follow the strategic plan which can be seen at: http://uncw.edu/Stuaff/fratlife/plan.html