.. And the ballots are in!

It’s voting week! So, what can be more perfect than to talk about political communication?

Political communication.. what’s that?! Political communication attempts to directly relay information to its publics. It is a form of communication between a politician and potential voters and is also directly comparable to corporate communication in a different form. Political Communication focuses on communication in public settings, which can include specific techniques such as persuasion, and include communication theories such as the argumentation theory.

Let us remind you that corporate communication focuses on communication between and among individuals and groups in organizations. Political communication is very similar. In addition, it incorporates the essence of mass media and new media to enhance many aspects of a campaign.

Marketing is a key component in both corporate communication and political communication. Regarding the 2010 elections, marketing techniques have really taken on a new spin. This new marketing spin has incorporated the use of the new advancement of social media. Within elections, social media is shaping the political landscape, as it is for many corporations. The idea of embedding social media into the campaigning aspect of politics has proven to have a huge importance in creating more channels as well as expanding networks that are able to reach high numbers of people today.

Social Media has also allowed for the creation of virtual groups, which serve as a connection between like-minded people. This streamline of internet and social media allows these groups the ability to reach other to others, express their opinions and persuade them to follow their lead. This concept has shown to strengthen many politicians political campaigns.

This technology has allowed us to reach new possibilities in both political communication and corporate communication. Tuesday, November 2nd is voting day. Use social media to check out the candidates and make sure to go VOTE!

-Arielle Williams