Donald Trump as a citizen and as a presidential candidate was known to get himself into sticky situations on social media, more specifically Twitter.
@realDonaldTrump engaged heavily in Twitter communication during the course of the election cycle. His ‘twitter-happy’ personality often came across aggressive and disrespectful. However, this was the brand that Donald Trump created for himself, as he knew what I was getting himself into.
A little less than a month ago, on January 20th, Donald J. Trump was sworn into the Office. Also on that day, the now 45th President adopted the Twitter handle @POTUS. With this transition comes a bigger responsibility of how the President chooses to communicate using social media. President Trump must now reinvent his social media communication strategy, and re-brand himself as the President of the United States.
Former President Barack Obama was the first president to utilize Twitter to communicate with the nation; However, the 44th President was not nearly as dependent on this form of communication as is President Trump.
Ever since President Trump entered office, he has been utilizing Twitter and Facebook heavily. I have personally seen several events streaming live via Facebook. As many of us know, it can take up valuable time to generate a powerful message with only 140 characters. As students who are studying communication, we understand that a key skill to have in the process of “managing mutual responding” is to be able to generate effective and efficient messages to convey understanding to listening parties. It is not easy, especially with a limit of 140 characters. President Trump, however, seems to have no problems generating messages throughout the day among his Presidential duties. I can almost see the book on the shelf now…The Art of the Tweet by Donald Trump.
Regardless of anyone’s opinions of President Trump’s policies, decisions, and beliefs, he is still breaking through barriers by trying to cut out the middleman in bringing you important information. If he is able to maintain ‘presidential etiquette’, do you think it is appropriate for President Trump to continue his frequent tweeting? Can this help prevent news sources from misinterpreting his attitude towards something, or an event that occurred? Just a couple points to think about.
~ Ben Yerby