Tag: Rock for a Cure

Come Rock with Us

October 16, 2015

Tonight marks the 9th annual Rock for a Cure event benefiting the New Hanover Regional Medical Center Foundation’s Pink Ribbon Project. The event is hosted by the Communication Studies Society and will be held at the Reel Cafe, located in downtown Wilmington. The event is to help raise awareness and funds for the Pink Ribbon Project.Screen Shot 2015-10-16 at 11.05.49 AM

There will be performances from The Schoolboys and UNC-Wilmington senior, Lake Gibson. The auction will contain sports memorabilia, concert tickets, jewelry and other items. Aside from the auction, a raffle will also be held, with prizes such as an iPad mini 3, more concert tickets, gift cards and more. Thanks to the contributions provided by the sponsors and donors, Rock for a Cure is able to provide great prizes that have raised over $33,000 since its inception.Screen Shot 2015-10-16 at 11.03.43 AM

Rock for a Cure is successful by appealing to not only college students, but also the Wilmington community. The event is only $5 to attend, which makes it one of the most affordable philanthropic events in the area. This allows community members to contribute more towards the auction and raffle, which is a prime generator of the funds. However, the low entrance cost makes the event appealing for students because they can be a part of the event and help the cause.

The fun kicks off a 6 p.m. tonight. Don’t miss out on this opportunity to give back and have a great time. If you can’t make it, what other ways are you giving back to your community?

– Nick, Melanie, Mary & Patrick

Is the Cure on your Agenda?

October 15, 2013

In just a few short days, the Communication Studies Department at University of North Carolina Wilmington will be hosting their 7th annual ‘Rock for a Cure’ fundraiser.  The event is held to help raise funds and awareness for the New Hanover Regional Medical Center Foundations ‘Pink Ribbon Project.’  On October 18th, at 7 p.m. students, staff, and community members will head to Reel Cafe in downtown Wilmington to listen to live music, enjoy drinks, and socialize while raising money to help local women fighting breast cancer.  To attend this event, all you have to do is purchase a ticket for five dollars, and “since the events inception, Rock for a Cure has raised more than $22,000 to assist local women with mammography screenings and care bags for women who are undergoing cancer treatments.”  This is always a much anticipated event on campus because of the large amounts of community news coverage, sponsorships, raffles and the fact that UNCW’s very own, “The Schoolboys” will be performing.

582135_511063455654107_2141160679_n

The Pink Ribbon Project “has helped thousands of local women – without insurance or other financial resources – by providing mammography screenings, diagnostics, comfort items and spiritual support.”  They provide information via their Facebook page that informs the public of any local places or events going on that donate proceeds to their project. The Pink Ribbon Project, since its founding in 1998, has raised over $1.4 million for women undergoing cancer treatment in the New Hanover region. The organization has also provided over 5,200 comfort bags, which include necessities during treatment as well as inspirational insights.

October was first designated as the National Breast Cancer Awareness Month over 25 years ago and since then has been used as a source of revenue for many foundations. Although foundations such as Susan G. Komen and the American Cancer Society raise money year round, October is targeted to generate specific media coverage for awareness, prevention, and research for breast cancer. Countless organizations including the NFL also bring awareness to this cause and by doing this, they, along with the other organizations are harnessing the Agenda Setting Theory. If a news item is covered frequently in the media, audiences will regard the issue as more important.  The Agenda Setting theory is used when telling audiences what to think about, not how to think. Rock for a Cure is able to gain so much support from students because it is a prominent topic on UNCW’s campus. Students, staff, and community members are all made aware of this event through various outlets such as Facebook, the school website, posters, online news articles, and information sessions.

546908_10151980755359108_1202783879_n

Can you think of a time when the media has influenced what you have thought about? Where have you seen the Agenda Setting Theory being used recently? Has this been a successful method used for Rock for a Cure?

See you all Friday at Rock for a Cure!

-Aaron Love, Kara Zimmerman, Rachel Clay, Rebecca Hobbs