What is it?
Every year Statesville, North Carolina hosts the annual Carolina BalloonFest. This is a three-day event full of hot air and fun. With over 50 hot air balloons taking to the sky, Carolina BalloonFest will definitely leave you speechless. This festival consists of numerous family-friendly events to keep everyone entertained. From hot air balloon rides to a balloon 5k run, this festival has a little of everything. The festival includes: ballon viewings, balloon flights, live music, beer and wine tasting, kite making and much more.
Tickets are $10 dollars and can be purchased onsite at the festival. For more information regarding the festival see: http://www.carolinaballoonfest.com.
For a Cause
Each year the festival chooses a variety of local charities to support. Last year, over 17 charities received donations from the event. Distributing over $76,000 dollars last year, Carolina BalloonFest not only provides fun and entertainment to the community, but also, a helping hand to those in need. The organization states on their website that over the past five years they have contributed over $274,000 dollars to the community. Ranging from cancer organizations to Boy Scout troops, many benefit from this weekend of fun.
Com as Design
Think of words you would use to describe fall. Was “festival” one of the words? To many, fall means dedicating weekends to a vast variety of festivals. County fairs, pumpkin patches, corn mazes, and apple picking are all part of the fall theme. But what is it we find so attractive about these events? Is it the goods sold at them? Or the idea of a group of people coming together for a united reason? The design an organization or company decides to pursue for an event is very important. Promoting what their target markets will find most attractive is crucial.
By focusing on language in their design, Carolina BalloonFest uses phrases such as “help continue our charitable mission” and “experience the magic” to persuade their target audiences to attend their event. This organization has decided to put a large emphasis on the charitable aspects of the festival. The website has a section labeled “Our Mission” that describes exactly what charities benefit from the proceeds.
The festival also places a large emphasis on being family-friendly. Adding a list of activities that will take place over the course of the event, Carolina BalloonFest uses strategic naming of these activities to catch a parents’ eye. “Kid Zone,” “Kid Fun Run,” and “Learning Center” are a few examples of designing language to fit a certain target market.
It is clear when dealing with communication, design is key. Remembering the power of design aspects, such as language, will ensure that you are successful in your communication efforts.