Tag: CommunicationStudies

  • Confessions of a UNCW Undergrad

    Though Graduation draws near, my Seahawk spirit will never die. My four years at UNCW has taught me well more than just academics. When I moved in to Galloway in August of 2009 as a young, naïve, eager boy, I had no idea the experience I was about to begin. Even though home is a mere 20 minutes away for me, my move to Wilmington was my fresh start. I decided I no longer wanted to care about what others thought of me and wanted to finally express myself instead of keeping it all bottled inside. My first step was something that I always wanted to do – I tried out for the UNCW Cheerleading squad. It was one of the best decisions I ever made and truly enhanced my college experience. I learned new skills and made great friends along the way. These are experiences I will never have the chance to relive again, so I cherish them very much. The rest of my freshman year was a fast, fun blur. I engaged in lots of campus activities such as Alpha Phi’s “King of Hearts”, and also “Mr. Galloway”. I made countless friends and learned a few life lessons as well.

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    After goofing around like a social butterfly for my first two years, it was time to decide a major. Initially, I wanted to major in Education (though I never declared). However, after taking a few Education classes my freshman year, I decided it wasn’t for me. That left me in a pickle. It is easy to decide what you don’t want to major in, but extremely difficult to decide what you do want to major in. After chatting with a few friends, I was talked into taking COM 105. “It’s an interesting class and if you don’t like it then don’t major in it.” I figured I had nothing to lose. After learning more about the discipline, it caught my attention. I became intrigued in what Dr. Weber was teaching. In addition, I liked the fact that it is a very flexible major. By the end of the semester, I decided that this was the major for me. That was another one of the best decisions I’ve made.

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    Though I met struggles along the way, my desire to succeed kept me going; however, I never would have have made it through without my friends, cheerleading, and the wonderful COM faculty. It still feels surreal that I’m graduating. I feel like I haven’t changed that much, but when I think of that boy that moved into Galloway, I realize I have. Leaving this school is definitely bittersweet. As I said earlier, I cherish my memories here. I couldn’t have asked for a better all around college experience. That being said, I realize that I’m ready to enter the work field and start the next phase of my life. And as I prepare to say goodbye to UNCW, I know I’ll always retain my Seahawk pride.

    -Jay Reilly

  • Ready to Play With the Big Kids?

    A cup of Dannon Oikos yogurt: $2.00. David Beckham PJs: $29.95. Having your ad air during the Super Bowl: Priceless, or $3.5million. It’s all in the eyes of the beholder. This Sunday, February 5th, the 46th annual Super Bowl will take place in Indianapolis, IN with commercials that will showcase some new players in the field of big-ticket advertising.  Over 100 million people watched the big game last year, with even more viewers anticipated to watch this year.  The Super Bowl is notorious for its entertaining commercials which makes it a perfect place for up and coming companies to release their new marketing campaigns. These marketing campaigns turn a football game into an entertainment event for football fans and non-football fans alike.  There are certain big name companies that participate in the Super Bowl each year to retain their loyal customers and to intrigue potential new ones.  Companies like Coca-Cola, Lexus, Budweiser, Doritos, and M&M’s are just a few of the regulars in the Super Bowl advertisement world.  This year, however, some new names like H&M and Dannon are being tossed in the mix of million dollar commercial spots.

    This year’s Super Bowl will premiere the very first ad by the Swedish fashion label, H&M.  The purpose of this commercial is to promote the David Beckham Bodywear collection which launched today, February 2.  What better way to promote this new H&M line than to display David Beckham, himself, during the second quarter with 100 million viewers watching!  H&M’s Director of Marketing saw this as an opportunity to expose their ad campaign to catch the viewers’ attention.  Beckham’s H&M collection is going to include long johns, vests, boxers, briefs, T-shirts, and yes—even PJs!

     “We’re always looking for new ways to surprise and delight our customers, and we see this as a unique opportunity to reach millions of fans and H&M customers.”

    -Steve Lubomski, Director of Marketing for H&M North America.

    The Dannon Company also released their first-ever Super Bowl commercial for their Dannon Oikos Greek yogurt. This is not only the first Super Bowl appearance for Dannon, but the first appearance for any yogurt company. The commercial titled “The Tease” will be shown during the third quarter of the Super Bowl and stars “yogurt loving” Greek actor John Stamos’ and actress Jessica Blackmore. The two are flirtatiously battling over a spoonful of delicious Dannon Oikos yogurt before John learns that Jessica is serious about her yogurt. The humorous, creative advertisement wants to share with millions of viewers the new delicious and nutritious great tasting Greek yogurt.

    “We are committed to helping people lead a healthier lifestyle but not at the sacrifice of great taste. No matter who’s playing in the game on February 5, we are guaranteed to inform and entertain the broadest possible base of Americans about the delicious and nutritious yogurt we make.”

    – Sergio Fuster Senior Vice President of Marketing, The Dannon Company.

    These rookies are breaking out of their shell and risking millions of dollars for what could be seen as the best chance to promote their brand to a mass audience. The Super Bowl allows these companies to promote their new strategic marketing campaigns to millions of people at one time.  The potential rewards of increasing sales from new and existing audiences outweigh the monetary risk. We will be interested to see if investing in the Super Bowl will have a positive impact on their sales.

    -Brian Burch, Brooke Keller, Kelsey Bendig, Andrea Blanton