Social media has become such an important aspect of our culture and now provides businesses the chance to market to their potential and current consumers. It is interesting to notice whether having, for example, a Twitter or Facebook account will make a difference for your company.
To keep with the theme of competition going for our IMC-Hawks blog, we’ll ask,
Which is a better social network to market a business: Facebook or Twitter?
Facebook: We all know the story of Mark Zuckerberg and his genius creation of Facebook in 2004. Facebook has now grown to have over 500 million active users and about 70% of those million are from outside the U.S.
What makes Facebook appealing to businesses? It’s community based. Facebook allows you to know who is interested in your product and allows you find out what specific target market to aim for, as well as updating the users of any new information. Facebook gives the business an opportunity to upload multi-media information and gives users the chance to speak their minds about the specific product or service.
Twitter: Twitter has 175 million registered users and about 95 million tweets go out a day. I like to think of Twitter as basically a site for multiple Facebook status’ (if you want to put it that way).
So why choose Twitter for your business? The 140 character limit allows you to keep the message short while containing the most important information you want to deliver. Twitter is all about messaging at a fast pace. If you want to get something out fast, Tweet it! You also can see who is following you and what consumers are saying about your product (a similarity to Facebook). However, most tweets for businesses usually contain a link that drive the reader, if interested, to a specific site or article.
Twitter offers a link for businesses on their website: http://business.twitter.com/
If you weigh the comparison out, it seems that both Twitter and Facebook offer important social media marketing tools. It all comes down to what will be more appealing for your company or what will be more effective. In my opinion, as a consumer, Twitter and Facebook work together in a positive way. You can tweet out a link to your Facebook page and you can connect your Facebook page to your Twitter account. Nowadays, having both Twitter and Facebook isn’t necessarily a bad thing. Involving your company one way or another on a social networking site is crucial for your company, especially on the customer satisfaction side. It is appealing when the company is involved and connects on a more personal level.
Which one do you think is more successful in connecting with customers? Facebook or Twitter?