Social Media Improving TV Shows

Social Media has opened up a realm of engagement with fans and TV shows. With the different mediums of social media, fans can interact with actors and producers before, during, and after the show. TV producers are taking comments into consideration, and are changing the way they market and build their shows.

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Some have even referred to social media as the “second screen,” meaning that the TV is the first screen and social media and devices are the second screen where people interact and engage with one another during the show.

TV shows are no longer a solitary experience, we are so involved with multitasking these days, usually while watching TV shows we are also on different social medias discussing our favorites, spoilers, and inviting friends to watch with us.

For those TV shows that aren’t involved with social media and engaging with fans, they are losing cliental because more than likely if people aren’t talking about it online, then they probably aren’t discussing it offline either.

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-Faith Mahaffey

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Christmas is in November

Thanksgiving, Black Friday, and Christmas seem to arrive quicker and quicker each year. Not only does the holiday itself arrive faster but so does the holiday advertising.

 

Remember when Thanksgiving was a holiday to spend with family? When everyone gathered around the table to pass turkey, stuffing, sweet potatoes, and smiles filled with love. When the home was decorated with fall colors; pumpkins at the door and a cornucopia as the center piece on the dining room table. When the only worry, as the day grew old, was time with family dwindling down.

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Well those were the old days. Today Thanksgiving is spent planning your dinner around Black Friday. Articulately planning a shopping schedule that starts at 4 a.m. and ends when there is nothing left. Should we even call shopping on Thursday Black Friday? Or should we call it Black Friday Eve?

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It almost seems that when November 1st rolls around it not only marks the first day of November, but it also marks the first day we can officially recognize that Christmas is here. Christmas flips on like a light switch. Commercials on television, decorations in stores, social media accounts all switched over from spooky specials to Christmas cheer overnight it seems.

 

Our nation is based on a consumer’s demand, and when consumer’s demand Christmas well they get it in November. Companies want you in their stores buying their product. Companies can’t wait to start their advertising or they might not make Santa’s overflowing sleigh. However, if they are the first, with jingle bells in hand and discounts ringing their products will be under your tree.

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Do I like watching Christmas ads in early November? No, I do not. Just how I don’t like Thanksgiving and the true meaning being 20% off and marked down when it should be full priced and cherished.

 

-Kayla Thompson

Is Seasonal Advertising Overwhelming?

It may be too early to break out the Christmas tree. However, it is never too early for brands to starting thinking about their marketing plan for the upcoming holiday season. For example, how many of you were watching the Hocus Pocus marathon on October 31st and then woke up to Target and Walmart Christmas commercials?  If you are like me, you did. I was overwhelmed by the amount of Christmas commercials skipping right over the Thanksgiving Holiday!

Brands choose specific marketing approaches for seasonal effectiveness. They desire connection with their target audience during the holiday season directing their advertising to family, traditions, and emotion. Whether they are advertising food, shopping, or decorations it is no secret they will do anything to grab the audiences’ attention and keep it through the busiest two months of the year.

Seasonal Advertising is a key aspect that drives sales in an advertising plan. It is a way to generate buzz about deals that promote their brands as early as possible. Understanding what consumers want during the holiday season allows for more effective ads on television. They do this by analyzing their target audience. Knowing your target audience allows for brands to sell exactly what people want.

How do brands control Seasonal Marketing? They control their social media accounts. Social media keeps their brand image family-oriented during the holiday season to reach a specific consumer demographic. By keeping a clean brand image during the holiday season, they are more likely to reach their ideal customer demographic on a personal level. For example, most Pillsbury ads focus on families laughing around the dinner table.

Social media campaigns during the holiday season have proven to be very effective. With the time crunch, people want easy, efficient shopping. Social media allows for consumers to be notified as quickly as possible about daily deals. There are giveaways and competitions on social media sites, so do not miss out on the deals.

-Hannah Smith

 

 

 

Unique Holiday Advertising Techniques

Halloween has come and gone, and the holiday season is finally upon us!  You know what that means- holiday advertisements are going to be constant and non-stop. To businesses; the holidays are the perfect time to take advantage of our willingness to consume their products, and we buy into it because the holidays are all about giving, right? It’s important to be aware of these advertising techniques as we go into the holiday season, but it’s also interesting to see unique holiday advertising campaigns companies come up with during this time in an attempt to make you pick their products over competitors.  Check out 5 of the most popular holiday ads from the previous years:

  1. Hotel Tonight: Screen Shot 2017-11-07 at 2.06.58 PM

Hotel Tonight generated a lot of laughs with their #HotelTonight advertising campaign.  They created a series of print ads highlighting the stress that can come with being with your extended family on holidays.  By coming across as relatable, they were able to capture a large audience’s attention.  Instead of staying at your grumpy grandma’s house this Christmas, they suggested that you visit your extended family- but not stay there for the holidays.

 

2. REI:     Screen Shot 2017-11-07 at 2.08.32 PM

REI created a refreshing ad last holiday season that emphasized the importance of spending time with family this coming season. They offered to donate $10 to Paradox Sports for every picture posted with the hashtag #OptOutside or #OutdoorResearch.  By encouraging consumers to take the time to go outside and bond with their families instead of encouraging them to shop at REI, the company took a different take on Christmas.

3. Publix: Screen Shot 2017-11-07 at 2.43.20 PM

Publix’s successfully brought the tears in their Thanksgiving ad in 2008.  The advertisement shows a nurse on the phone with his mom, explaining how he was upset he couldn’t be with his family this holiday season, as he would be working instead.  When the man gets home to his apartment, he finds his entire family there with Thanksgiving dinner all set up.  By appealing to pathos, Publix was able to make a relatable and impactful ad that was highly effective.

4. Allegro:Screen Shot 2017-11-07 at 2.23.53 PM

Another appeal to pathos can be seen in this Polish commercial, advertising for Allegro, an online auction website that offered their Christmas advert, English for Beginners.  The ad shows an elderly gentleman teaching himself English, in weeks leading up to Christmas.  Finally, he gets on a plane and arrives at his son’s house in America, where he meets his granddaughter for the first time and is able to say, “Hello, I am your Grandfather.”  This ad successfully brought all the feels and generated a lot of talk about this previously unknown company.

5. Heineken: Screen Shot 2017-11-07 at 2.31.06 PM.png

Heineken delivered a funny, but powerful message to Christmas last year.  Their advertisement shows Santa’s sleigh crashed into the snow from drinking one too many eggnogs, delivering the message that Christmas isn’t an excuse to drink and drive.  By taking a silly spin on a serious topic, Heineken was able to stand out from the competition last holiday season.

Remember to be a conscious shopper this holiday season!  Keep in mind the marketing techniques companies use to make their products seem vital to your holiday shopping list before making your purchases.  Bring on the holiday ads!

Binge Worthy TV Shows

Everyone enjoys a good TV show to get sucked in to time to time. Well lucky you, this month we have the new seasons of The Walking Dead, Stranger Things, Shameless, and more!

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AMC’s zombie apocalypse The Walking Dead has tried their best to not let out any imperative details about the new season. Fans love trailers, but no one wants to spoil the excitement for what is to come. They have found that the best way to release trailers and entice viewers, is to not let out any frivolous details but instead, sell the show as a character drama and show the journey of the characters and how far they have come. Looking into the new season, the marketing team wants fans to remember the past and the journey of the characters and not give away who is still alive and who has been zombified!

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The rave about Stranger Things has been non-stop! Due to the consumer-to-consumer marketing, Stranger Things has cleared Orange is The New Black and is now the most popular digital original series on Netflix. Their marketing team incorporated the use of Twitch which allowed users to interact with the show and give their feedback, even explore the first floor and basement of the ever popular TV show.

What is YOUR favorite TV show?

Good Ole Black Friday

Tis the season of bamboozling!November has just begun and already my job has dedicated every other song to the holidays.

You've Been Bamboozled! - Imgur

Thanksgiving hasn’t even happened (I don’t think people are really planning for it yet, either) and corporate minds are already trying to get you to shop for Christmas.

Thanksgiving used to be a couple of days for family and eating and stores would open around 3am for Black Friday. Now, people are eating DINNER at 2 or 3 pm to make sure they’re first in line at Wal-Mart when it opens at 5 pm.

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Black Friday spending has steadily increased over the years and will probably continue to increase. Surprisingly, I read that Black Friday deals really aren’t that big of deals anyway (of course there are those mega deals), but advertising and marketing lead people to believe that in order to have the exclusives, you need to skip out on family time and wait in line.

 

Cyber Monday is really where it’s at. Even if you do decide to shop in stores, haggling is your best friend. You really don’t need to pay that much attention to notice that all the stores have basically the same sales. A lot of “Buy 2, get 2 free” type of things or “46% off!!” If you walk into a store and let them know that you can get this same product for cheaper next door, chances are they’ll lower their price for you and sometimes you’ll end up saving more.

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All in all, it’s important to realize that advertisement are marketing are driving people away from what really matters, family, to material things. I don’t think Thanksgiving is going to be like it used to be anymore but I think we can all take time to appreciate the non-material things we have.

 

Izchel Padilla

Christmas Creep

Does it seem the Christmas advertising barrage come earlier and earlier? Can you remember the days retailers waited until after Halloween before setting up the artificial Christmas tress complete with garland and lights? I walked into a popular retailer a few days before Halloween for some last second “Trick or Treat” candy when I noticed from the corner of my eye, a whole section dedicated for the Yuletide Season. Is this just an occasional phenomenon or a selling strategy by major retailers to induce early holiday shopping? Annoyed may be too strong of a word to describe my feelings toward the commercialization of Christmas. However, I may not be the only one bothered by early advertising. A recent survey agreed with my original sentiment. The 2014 study indicated 71% of all Americans viewed Christmas displays before Halloween as annoying.

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Times…they are a changing. A 2016 survey revealed Americans are slowly becoming receptive to the marketing ploy. The marketing strategy better known as the, “Christmas Creep” seems to be working on the average consumer. With only 63% of all Americans being annoyed by early Christmas displays, the indoctrination affects as a process to gain public acceptance is more than a communicative theory. The once taboo marketing trends of yesteryear are now in full practice with no looking back. Complete with dedicated radio stations spinning Christmas music 24/7, let the shopping begin! With the holiday shopping beginning in the fall, my stress levels from Christmas shopping procrastination will just have to start a couple of months sooner.

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Robert Wilson