My name is Nikki Kroushl. In May 2019, I’ll graduate from UNCW with a BA in Communication Studies, a BFA in Creative Writing, minors in English and German, the Certificate in Publishing, and University Honors. During my time at UNCW I’ve had the pleasure of helping to lead, plan events for, and promote several student organizations, including Student Ambassadors, Catholic Campus Ministry, and the Honors Student Media Board. I’ve also had the opportunity to work/intern in communications roles with the Center for Innovation and Entrepreneurship, encore magazine, the Macmillan Speakers Bureau in New York City, and the UNCW Office of Admissions. Helping the organizations I’m passionate about realize their goals for messaging, promotion, events, and recruitment has been the most rewarding part of my college career. I’m excited to learn and blog about integrated marketing communication from a theoretical and practicum-based viewpoint this semester.