I don’t know about you all but I love YouTube! I subscribe to a couple of different channels mostly related to beauty, fashion and traveling; but also, channels such as BuzzFeed and VEVO. I have the attention span of a five year old, so watching 10-20 minute long videos is perfect for me to keep my full attention and not get bored or drift off into distractions such as my phone.
YouTube has grown tremendously in the past couple of years, and from what experts are saying it will continue to do so. Did you know that over ONE BILLION unique users visit the site each month? How crazy is that!? Additionally, YouTube is the second largest search engine in the world, only trailing behind Google! Seeing these statistics, it becomes clear that YouTube not only has a massive audience, but an extremely diverse one as well.
In our modern world, digital marketing is more important than ever and advertisers are realizing that they need to be utilizing numerous different outlets. YouTube has become a fresh new marketing tool which can help advertisers and companies reach their specified target audiences. The success behind YouTube is the interaction and engagement is provides. Users often share, like, and comment content; creating an extremely close knit community among users.
There are many ways to advertise on YouTube, product placement being one. One new trend among YouTube users is video blogging, also known as vlogging. Video Bloggers often rack up millions of views, and have quite the influence to their fan base. A study from Variety asserts that “teenagers’ emotional attachment to YouTube stars is as much as seven times greater than that toward a traditional celebrity”. For this very reason, advertisers are choosing to showcase themselves before, during and in videos which generates a large-scale audience. Sometimes it can be a placement ad that plays before the video (we have all seen the “Skip ad in 5”), but can also come in form of sponsored mentions, gift merchandising, or even partnership reviews.
YouTube has been around for a long time but it is rapidly becoming more and more influential. With 300 hours of video uploaded per minute, the site gives advertisers a wide variety of advertising opportunities which reaches people all over the world in a constant and visually appealing manner.
Do you watch YouTube? And if so, what are some of your favorite channels?
– Olivia Nilsson