5 Steps To Get You To The Polls!
There is no denying how impactful celebrity endorsements can be on the public, especially in today’s political landscape. As the 2018 midterm election approaches, more and more celebrities are attempting to mobilize people to get to the polls and vote! But are these endorsements actually affecting candidates’ numbers?
Many celebrities have been seen personally endorsing candidates from their home states. Recently, Taylor Swift posted on Instagram that she will be voting for Tennessee candidates Jim Cooper and Phil Bredesen. Will Ferrell was spotted knocking on doors in Georgia endorsing Stacey Abrams for governor. Jack Black and Meryl Streep made large donations to Senator Claire McCaskill’s reelection fund. Even the Houston native, Travis Scott, voiced his support for Beto O’Rourke.
It is obvious celebrities have an effect on the way people think. People are more likely to use a product if they see a celebrity using that product or endorsing it. Also, the more credible celebrities have a much higher impact on people’s opinions and decisions. However, this does not seem to apply to the political scene.
According to Gallup, Pew, and CBS News, celebrity-endorsed campaigns do not matter to the overwhelming majority of voters. CBS News polls revealed that 78% of people expected celebrity endorsements to have little to no effect on the election. Some experts say poll numbers may not accurately reflect the true impact that big-name celebrities have on campaigns.
So maybe, celebrities that endorse politicians aren’t doing the trick. One study found that an increase in young voter participation could be attributed to celebs that influence fans to “get out and vote”. Many celebrities are posting pictures of their “I Voted” stickers and tweeting to their fans the importance of having your voice heard by voting.
Overall, a voter who typically votes for one party is not going to turn around and become a supporter of another party because a celebrity told them to. But people who were undecided or weren’t planning on voting in the first place could be persuaded to get out to the polls. The link between celebrity power and politics has a long history and most studies claim it does not affect the way people vote. Perhaps the question we should ask is, “Do celebrity endorsements make you pay more attention?”
– Lizzy Regnery
Photo courtesy of the Association for Campus Entertainment.
In the past two years, UNCW’s Basketball program has grown in prominence and recognition, not only on our campus, but on the college basketball scene as a whole. As a former Spirit Chair for the Association for Campus Entertainment, I was beyond excited when the Men’s team started winning. One of the best ways to garner school spirit on a college campus is to give students something to root for. Events intended to boost that school spirit, like Midnite Madness and ACE’s Fan Jam, are not new to UNCW’s campus, but appear to be getting some new—and well deserved—recognition.
Some decked-out fans at Fan Jam. Photo courtesy of ACE.
This past Friday, ACE worked with the Residence Hall Association, Athletics Department, Campus Dining, and more to organize the event known as Fan Jam. The purpose of Fan Jam is to get UNCW fans excited about the upcoming basketball season, while rewarding them with free games, shirts, and food. It is a way to thank fans for supporting UNCW’s sports teams. In the past, this event occurred after Midnite Madness and ran late into the night. However, this year Maddie Driggers, the current Spirit Chair for ACE, moved the event to 8 p.m., meaning it would take place before Midnite Madness. As with all her events, Maddie was tasked with discovering fun and engaging marketing techniques to inform students about the event and its new time.
Basketball cookies made by Campus Dining. Photo courtesy of ACE.
Aside from creating a flyer and posting the event details on social media, Maddie and her committee members tabled around campus. At their table, students could win Midnite Madness t-shirts by making a basket in a child-sized basketball hoop. This technique proved effective because curiosity drew a lot of people to the table. Additionally, the students were more engaged with the information because they were getting a reward. The Athletics Department also provided glowing foam sticks with “Seahawks” written on them. This giveaway helped market the event because they were conversation starters and looked amazing in photos.
The glowing rods in action at Midnite Madness. Photo from UNCW Athletics’s Facebook.
The foam rods can also be used a sporting events throughout the year and the photos can be used for promotional purposes for upcoming games. On the Tuesday before Midnite Madness, the Athletics Department hosted a Teal Tuesday event where they gave away more t-shirts and free food. They held other events during the week, like an ice cream social. At each of these events, Sammy was present to take photos with students and encourage them to participate.
Sammy at Fan Jam with students. Photo courtesy of the Association for Campus Entertainment.
Overall, the key marketing strategies used by ACE and the Athletics Department for these events were face-to-face interaction with their key public (the students) and freebies. Both groups were also consistent in their marketing in the week leading up to the big day, maximizing the amount of students who learned about the events. In the end, Fan Jam had an estimated 500 students attend the event, the majority of whom went to Midnite Madness directly after making the day quite the success.
By: Katie Solinski
Photo courtesy of Lauren Arsena.
Lauren Arsena entered UNCW in the Fall of 2014. At the time, she knew she was interested in marketing, but was unsure which major would be the best fit for her. She quickly discovered COM and the potential the department had to teach her, not only marketing, but advertising, public relations, and more.
In terms of campus involvement, Lauren is the President of the Association for Campus Entertainment. ACE is the student-programming board at UNCW; they are responsible for a wide variety of events across campus, including the Jesse McCartney concert in Kenan Auditorium last Friday, September 22. Lauren was an integral part of the team that brought Jesse to campus, resulting in the fastest selling show in ACE’s history. The show sold out in less than 90 minutes.
September 22, 2017: Jesse McCartney at the concert on campus. Photo courtesy of Hayley Kane (ACE Photographer).
Lauren first decided to join ACE because she wanted to have a say in planning events for campus, while still having fun. Before becoming the president, Lauren was the Special Events Chair, now known as the Activities chair. She worked on a few of ACE’s traditional events like Last Seahawk Standing and Speed Dating. She created a few new events of her own as well, including Swing Dancing and Salsa Dancing lessons–both free for students. Last fall, she brought an improv group to campus for a Murder Mystery Dinner. Guests interacted with the characters to learn who the killer was.
Lauren (right) and the Spirit Committee Chair Maddie (left) outside of Lumina Theater before one of ACE’s films. Photo courtesy of Hayley Kane (ACE Photographer).
She has gotten the opportunity to apply a lot of the knowledge from her courses to her position in ACE and vice versa. Lauren states, “I’m on the PR/IMC track, so I’ve learned a lot about how to effectively market on social media. ACE also helps me in my classes because I have experience in event planning, leadership, teamwork, and public speaking.”
Along with ACE, Lauren works as a Calendar Assistant for Campus Life. She uses Adobe Photoshop and Illustrator to create the calendars in the bathrooms of the Fisher Student Center and Union. Her experience with the Adobe Creative Cloud inspired her to add a Digital Arts minor.
Two of Lauren’s recent calendars. Lately, she has been hiding a Pac-man ghost somewhere in the design. See if you can spot him! Photos courtesy of Lauren Arsena.
After graduation, Lauren would like to work in event planning for a few years. In the long term, she would like to return to school to work on a masters degree in Student Affairs. Her goal is to work with a student-programming board like ACE.
September 26, 2017: Lauren (far right) photographed here with Brandon Stanton (center), the creator of Humans of New York. Brandon’s work is the inspiration behind this post. Photo courtesy of Stefani Norris (right of Brandon).
“Interpersonal COM, public speaking, and PR have taught me how to market myself better to others so I feel more confident and ready to enter the workforce after I graduate.”
By: Katie Solinski
In case the hurricane comes or it doesn’t or it does or it doesn’t…here are some suggested ways you can be prepared according to credible social media sources such as Facebook, Pinterest, Twitter, and Instagram.
1) First of all, check to see where the predictions are currently standing and how you should take precautions.
2) Whatever you do, DO NOT forget your charger if you do need to evacuate the area.
3) Make sure you tie your house down before you leave, because that is extremely important.
4) If you are are not evacuating try to put some of your household appliances to use. Throw ice in your washer before the storm and use it as a cooler! The water drains out anyway, so that’s actually not a bad idea! Yes, thank you Pinterest.
5) Place important documents, pictures, and books into your dishwasher to make sure they stay safe and dry.
I think you are ready now! You know exactly where the storm is headed, you have your charger, hopefully you’re gathering tools to tie your house down, drying out your dishwasher, and loading your washer with ice and drinks! You have nothing to stress about. Just sit back and relax, right?
If you have noticed a pattern with some of the artifacts that have been presented on how you can prepare – it could be that you have seen them before, or that they are all a little humorous, but most importantly they all share a common factor being that they are all memes.
In just a short about of time with the announcement of the hurricanes, several memes have been surfacing the internet and have gone viral.
What makes a meme go viral?
Memes have become a cultural trend and something that have become a part of our popular culture over the several years. Most of the time they are humorous, it’s a visual (and pictures are worth a thousand words), and it’s almost like an inside joke. For example:
Easily the girl on most “Ermagerd” memes quickly became the girl who was posted on all of the “Irma Gerd” memes. If you didn’t know who she was you from her popularity on previously memes you may have thought they were still funny but not known who this girl was and why her face was the chosen one. I think it can now be declared the world’s favorite meme and hashtag paired with this storm.
There is a negative side to memes. Since they are such a huge part of our culture and entertainment they could be used as a method of persuasion. Although we want them to be harmless, as Dr. Deanna D sellnow stated at the Integrated Marketing Communication Conference, “some entertainments initial purpose was not made to be persuasive however because of that it could potentially be even more persuasive and compelling because we aren’t anticipating persuasion”. That seems to be a pattern with memes, as they are mostly made to be humorous some do become reality.
An example of this is with the memes dedicating their attention to the tracks of the hurricanes. As frustrating as it may be to not know where the hurricane could be headed it is better to be informed of what we do know as soon as possible, rather than waiting until is it 100% accurate and we have the potential of it being too late. After all, communication is key amiright?
In all seriousness, stay safe during this storm and check credible news sources on how to prepare for the storm! But wait, there’s more….
First of all, I just want to say that if you want to stay living in a bubble thinking humans are unbiased beings that always have fair and good intentions, maybe you should not read this book…. or maybe you should!
Dataclysm, written by OkCupid co-founder and President Christian Rudder, dives into the deep world of internet data and how our personal data is used to “spy on us, hire and fire us, and sell us stuff we don’t need”. Dataclysm is a book right in its time, since we now spend most a lot of our lives online.
Rudder uses analytics to collect data that explains who we are, what we desire, and want. But also, what we hate, love and fear. He explains that our “true self” is shown when we think no one is looking, however someone always is. Because, the internet is nowhere to hide. If you are on the internet and you are online, you are oh so visible. Just a simple Facebook “Like” can reveal more than you think about a person.
Rudder explains that Facebook knows if you brake up with a boyfriend/girlfriend, if you like Dominos, or if you moved to New York City. And sites like Google, knows if you need a new dress for a formal, if you are gay, angry, lonely, or even racist.
This book is filled with fascinating statistics, and Rudder uses numerous graphs and charts to showcase his findings. This book is eye-opening and should be read by every millennial since our lives are so very deep centered around the internet and the information that we put there. Dataclysm is both a fun read as well as an important one.
I truly recommend this book to anyone who uses the internet! – which is all of you.
– Olivia Nilsson
Contagious, by Jonah Berger was all about how things catch on, or become “contagious”. The book started out by talking about a popular restaurant, Barclay Prime. When this restaurant came about, there was almost no advertising involved, but it still became a huge and famous place to eat. Berger begins by talking about how this restaurant became “contagious” by only word of mouth. This made him curious about how other ideas and products spread, and how advertising and word of mouth effects what people will do and buy.
His book was broken into six chapters which were his six principles throughout the book.
The first was social currency. This was all about what makes someone talk about something more than another thing, and how it spreads.
The second was triggers. He believes that people naturally want to keep a conversation going, so if there is a pause or break in the conversation people will be more likely to bring up an idea or product.
Emotion was his next principle. He believes that if someone is passionate about something, then they will be more likely to talk about that thing.
Principle four was called public. He states that if you see someone else doing something, you will be more likely to do that thing too. If someone is talking about and idea or product, or doing something new, you will be more likely to want to try that idea or product for yourself.
Practical value and stories were the last two principles. Practical value was more on the advertising side rather than the word of mouth side. Berger believes that if a product saves money or improves your lifestyle you will be more likely to buy that product. Stories was the last chapter and principle that Berger spoke about. He said that ordinary stories we tell everyday get spread, and if an idea or product is in one of those stories, people will be more likely to buy that product.
This book was all about how ideas and products spread. Berger did a fabulous job of incorporating his own stories and personal events in the book. This book was a super easy and interesting read. I would recommend it for anyone looking to spread an idea or product, or even just if you’re looking for a new book to read.