We would bet that not many people can think about listening to music, downloading music, or finding new music without the words iTunes or iPod coming to mind. This is because the entire “i” generation of Apple has become a revolution in the way we use, listen and think about music. Consumer affairs is a vital part of Corporate Communications and no one does it better than Apple.
iTunes has everything you need to fulfill your music, TV and movies wants. You find and download your new favorite songs through iTunes. Once you have them, you don’t make a mix CD of songs (although you could) but instead, you make a playlist and add that playlist to your iPod. Apple has made downloading and listening music so easy and interactive that other mediums such as Limewire and MP3 players are in no comparison. Obviously, if you were to want a phone that can also hold all of your music, most people would immediately think of the iPhone. Apple listens to what their consumer’s desire and they deliver it in the most user-friendly way possible.
iTunes has evolved drastically over the years. Your iTunes account is now your own personalized website with everything tailored to you. It’s your music, your library, your playlist and with the use of Integrated Marketing Communications, iTunes uses research to gather information about you and in turn, makes recommendations for music you might like based on what you have purchased in the past.
Apple is constantly on top of the music revolution not only by improving their own products but by creating new consumer benefits. Apple has recently released Ping which, if you download the newest version of iTunes, is a social network and music hybrid. Ping allows you to follow your favorite artists and friends to see what they are listening to and downloading.
With Apple’s uncanny ability to anticipate consumer needs, its reputation as the leader in music services has remained consistent to its brand identity.
-Meghan, Emily, Gracie, Wade