Author: imcclass

Case Against Social Media

Introduction  

 Social media has become an all-new world for people to stay in touch with the trends of lives people are living on social media. Social media, in today’s world, is a main part of many young people today. We have become a society being more concerned with Facebook friends than we are with the people interacting with us face-to-face in our daily lives. The dangers of social media are real: overusing it can lead to symptoms of depression, falling into a comparison trap, and feeling more isolated, among other negative outcomes. There’s good reason to be aware of these negative effects. It is also important to remember that we can seek out and spread positivity through these platforms. 

Misinformation  

Today, social media has grown so big that it is a part of our everyday life. We use social media for school, shopping, work life, and entertainment: “About 72% of adults report using at least one social media platform and an average daily usage of 2 hours” (De Vere Hunt and Linos, 2022). First, social media is known for not being entirely truthful and can share misinformation.  People create false social media posts and share them with others worldwide, spreading them to groups. Social media plays a significant role in the dissemination of fake news. Anyone can manufacture fake news on a trending topic and post it on social media platforms without any verification. Misinformation can be super dangerous to others because in most cases they advertise certain products showing these beneficial side effects which are not always true. This encourages the audience to buy products that do not work. People buy these products because they are advertised by popular celebrities, which today’s society is so influenced by. Misinformation can influence the healthy attitude of the audience. “False news reaches more people than the truth does because it has a higher degree of novelty and provokes stronger emotional reactions of recipients, making it more likely to be passed on” (De Vere Hunt and Linos 2022). Public health practitioners can directly address misinformation through myth-busting messages, in which false claims are highlighted and explained and accurate information changed. This should be a lengthy process, beginning with message design and continuing through active comment changing, including direct responses to any false information.  

Creating Effective Posts  

Social media is beneficial for promotion and advertising. The entire world is connected and uses social media, people may share their business products and services with the entire world. Online and non-online businesses require promotions and advertisements to promote their products and services to the public. You can freely promote your product with individuals in groups on social media, or you can pay to have paid adverts appear. Others can use social media to promote their products and reach out to people interested in what they have to offer. In addition to connecting individuals, social media platforms, including Facebook, Instagram, Twitter, and TikTok, have sophisticated advertising platforms that facilitate the targeting of advertisements to specified populations. Social media can spread so easily which is why we need to use social media in a positive way. “When designing messages for social media, it is crucial to consider their “shareability. Can the message be designed in a way that encourages users to share it with their friends? Partnering with social media influencer users of social media with established credibility among their followers is a useful approach for leveraging trusted messengers” (De Vere Hunt and Linos, 2022). When creating an ad or posting it is important to have desire and effectiveness. Watching what kind of mental work goes into creating a post is ridiculously awesome. Messages should be designed with and approved by members of the community they are designed to reach, to ensure cultural sensitivity and trust-building.  One way to achieve this is to assemble an advisory board, including members of the target population, and reflect the demographics of users of the intended platform.  

Solution 

Public Health Campaign

For us, as a society to grow with social media, we should deliver public health campaigns. Social media is the only way to spread the word about promoting public health. Public health leaders across the United States are realizing the power of targeted public health campaigns to get the right message to the right person at the right time. Social media is what is driving public health campaigns. Overall, using our platforms to encourage and help people is super important. There is no reason we should use these advanced technology platforms to engage negatively with each other.  

 References 

De Vere Hunt, I. J., & Linos, E. (2022). Social Media for Public Health: Framework for Social Media–Based Public Health Campaigns. Journal of Medical Internet Research, 24(12), e42179. https://doi.org/10.2196/42179

Teens and social media use: What’s the impact? (2022, February 26). Mayo Clinic. https://www.mayoclinic.org/healthy-lifestyle/tween-and-teen-health/in-depth/teens-and-social-media-use/art-20474437

Here’s How Social Media Affects Your Mental Health | McLean Hospital. (2023, January 18). https://www.mcleanhospital.org/essential/it-or-not-social-medias-affecting-your-mental-health

Banners: A better future with public health for all. (2016, December 12). PSI – the Global Union Federation of Workers in Public Services. https://publicservices.international/resources/news/banners-a-better-future-with-public-health-for-all?id=8667 &lang=en

Competitive Enterprise Institute. (2020, October 9). The Case against Social Media Content Regulation – Competitive Enterprise Institute. https://cei.org/studies/the-case-against-social-media-content-regulation/

By: Natalie Stinnett

(Photo by The Deaf Institute) 

The Power of Brand Nostalgia

Recently, we have seen brands and companies utilize the feeling of nostalgia to market to and connect with their target audience. Some of your favorite childhood shows have made recent reboot versions of the old shows you grew up watching, like: iCarly, That 90’s Show, The Proud Family: Louder and Prouder, and Fuller House. A few of your favorite childhood bands or singers are singing their old songs, going on tour, and releasing new music – The Jonas Brothers, Paramore, and Aly & AJ. Companies like Pepsi, Coca-Cola, and McDonald’s have utilized nostalgia by bringing back old or limited menu items that were once customer favorites. These examples all point back to how you can use nostalgia marketing to pull on the heartstrings of your audience and reel them into your brand.

What is Nostalgia? 

“Nostalgia has been viewed as a yearning for a fond memory or liking for personal experiences and possessions of days gone by” (Youn & Amponsah Dodoo, 2021). Brand nostalgia could also be utilized “as a way to communicate with consumers [who have] already been more favorable in the marketing field.” (Cui, 2015) When you reach that feeling of nostalgia, you will experience a sense of homesickness, or sentimental longing or yearning for a past moment, memory, experience, feeling, or past period in your life. 

How to Implement Nostalgia in Your Brand

A nostalgia marketing approach can highlight familiar and positive concepts into new and modern ideas, products, or campaigns. Additionally, this nostalgia tactic of associating your brand with something that consumers already love, know about, or have positive or sentimental memories with, will benefit your brand, and your consumer-brand relationship with your audience. Let’s see if you can point out a few examples of brand nostalgia.

Examples of Brand Nostalgia 

Let’s look at That 90’s Show. This rebooted version of the hit TV show, That 70’s Show was created during the height of the COVID-19 global pandemic. The creators, Bonnie and Terry Turner wanted to do a spinoff show to That 70’s Show, because it gave them a sense of nostalgia of “going home to a familiar place” (Rath, 2023). In this case, that familiar place for The Turners was the Foreman’s basement, and they wanted to share that familiarity and nostalgia with their audience. 

(Photo by Patrick Wymore, for Netflix) 

Former Disney Channel Stars, Aly, and AJ Michalka – also known as Aly & AJ, have also taken advantage of nostalgia marketing. These two women were signed in 2004 by Disney’s Hollywood Record Labels, and they starred in old Disney Channel movies including, “Cow Belles”. They have recently made their comeback with the release of an explicit version of their hit song, “Potential Breakup Song”. Their target audience grew up with these sisters and this song, so the cuss words they added in this new version hit all the right spots for their now grown-up listeners. Since then, they have released a new album, With Love From and are going on tour starting in March 2023. 

(Photo by Gregg Deguire for WireImage and Getty Images)

Consumer-Brand Relationship 

Your consumers and target audience will appreciate the nostalgia you incorporate into your brand, as they have fond memories and experiences with your message, product, or content. That feeling of nostalgia will make your audience reminisce on the good ol’ days and get them to relive those memories or experiences. This marketing will take your audience back to their happy place, despite what their current busy work schedules, or relentless responsibilities may look like. 

Brand Loyalty and Attachment 

Your audience may develop a sense of brand loyalty and brand attachment when they see the emotion and nostalgia you implement in your brand. You want your customers to walk away from your brand wanting more. To do this, you should invoke emotions like nostalgia into your brand and marketing because “people tend to have personal attachments to brands that evoke past events and personal experiences” (Youn & Amponsah Dodoo, 2021). This attachment will influence your audiences’ purchase intentions, commitment, and loyalty to continue coming back to your brand, as opposed to your competitors.

Brand Personality  An effective brand personality should mirror a target audience that has similar traits and personalities to your brand. This also ties in with your audience’s loyalty, commitment, and attachment to your brand, as the “consistency between a brand’s personality and a consumer’s personality enhances the consumer’s attachment to the brand.” (Youn & Amponsah Dodoo, 2021). Your brand personality will also align with your audiences’ self-image, which could develop consumer-brand loyalty and attachment.

References 

Cui, R. (2015). A Review of Nostalgic Marketing. Journal of Service Science and Management, 08(01), 125–131. https://doi.org/10.4236/jssm.2015.81015

Jokic, N. (2021, May 5). Aly & AJ Revealed What They Miss About Releasing Music in the 2000s, What They Really Think About TikTok, and Why Their New Album Name is So Darn Long. BuzzFeed. Retrieved March 21, 2023, from https://www.buzzfeed.com/natashajokic1/aly-and-aj-new-album-interview

Rath, K. (2023, January 31). Why That ’90s Show Wouldn’t Have Happened Without the Pandemic. ScreenRant. Retrieved March 21, 2023, from https://screenrant.com/that-90s-show-pandemic-help-reason/#:~:text=The%20Pandemic%20Led%20To%20That,the%20That%20’70s%20Show%20spinoff.

Youn, S., & Amponsah Dodoo, N. (2021, April 8). The Power of Brand Nostalgia: Contrasting Brand Personality Dimensions and Consumer-Brand Relationships of Nostalgic and Non-Nostalgic Brands. Wiley Online Library, 20(6), 1371-1694. Retrieved March 20, 2023, from https://doi.org/10.1002/cb.1941

By: Harrison Tabb

Brand Communication Strategy

Have you ever wondered how or why a brand advertises the way they do? How customers react to the brand’s content and “likes” are the main factors. While “likes” are a direct indicator of the performance of an ad, likes also enhance brand connections, customer engagements, and online brand endorsements (Chang et al., 2019, p. 1028). Strategizing effective in-feed advertising can help brands present themselves with humanistic qualities and encourage social media users to interact with brands. Frequently, we find ourselves checking the legitimacy of brands we haven’t heard of by looking at reviews or simply looking at the amount of likes an ad receives. How a brand utilizes human characteristics within its messaging can affect impressions, relationships, and the persuasiveness of its messages.

Successful In-feed Advertising

In-feed advertising has the potential to annoy or captivate its audience. Oftentimes in-feed advertising can be the first thing social media users see, and if it sends the wrong message, viewers can be turned away from the brand or product. We often find ourselves looking for cues or qualities to make brands more relatable and appealing to create personal connections with a brand we want to identify with. Similar to how nobody is perfect, no brand is perfect. A brand adopting humanistic qualities can send different types of messages that can alter our perceptions of a brand. The two main types are “warmth” and “competence” (Chang et al., 2019, p. 1028). 

Warmth

Messages that are perceived as warm typically make a person or brand seem kind, friendly, trustworthy, and helpful (Chang et al., 2019, p. 1028). Try to be mindful the next time you use social media and think about how a particular advertisement makes you feel. Without being cognizant of how an advertisement can make you feel, specific messages can easily persuade you. Pairing certain types of language with warm advertisements can enhance or detract from an intended message. For example, when brands create messaging to display warmth, using first-person language will make the brand more likable. This effect will make customers feel a need for social belonging that can be fulfilled by associating themselves with the brand (Chang et al., 2019, p. 1041). 

Competence

Inversely to warmth, brands can portray competence through their messaging to make customers feel a sense of intelligence, power, or that the product is highly effective (Chang et al., 2019, p. 1028). Notice how many advertisements that make a product seem highly effective do not rely on emotions but instead demonstrate the product or service’s potential. Rather than relying on first-person narration, third-person narration can be used to make brands seem more competent and grab consumers’ attention (Chang et al., 2019, p. 1031). Some major brands that advertise the effectiveness of a product often use this approach rather than an emotional appeal because it displays the product or service’s capabilities. This can lead people to desire a product because of the experience they’re selling rather than the product itself.

Branded Content and Consumer Engagement

A brand can choose to personify itself through varying human qualities, but it takes effort and careful analysis to ensure that the image of the brand aligns with the audience it intends to reach. When consumers can clearly see the brand’s personality, they’re more likely to engage with posts, and advertisements will feel less commercially intrusive (Chang et al., 2019, p. 1031). Deciding whether we want to identify with a brand because of its personality, what they stand for, or even just the design of its logo is a choice we make every time we decide what to buy. As we become more acquainted with a brand, we will often look to that brand to satisfy our needs through brand loyalty.

Managing Brand Perceptions and Impressions

Creating successful in-feed advertising requires marketers to understand how they intend for their messages to be perceived. Effectively breaking down what types of narration and images must be combined to create messages can significantly improve a marketer’s potential to influence consumers. An advertisement may perform well on some platforms but not others because “the same ads in different social media contexts may have different advertising effectiveness” (Chang et al., 2019, p. 1043). However, consistent performance analysis can aid in making necessary and appropriate adjustments to appeal to the specific intended audience. Determining and marketing to an intended audience can be challenging, but understanding whether to use warm or competent messaging can enhance the presentation of the brand and products. While no perfect message can appeal to everyone, accurately matching warmth or competence, first-person or third-person narratives, and images can personify a brand and products to extremely specific audiences. Utilizing these findings can make a brand more engaging and create effective impressions.

References

Chang, Y., Li, Y., Yan, J., & Kumar, V. (2019). Getting more likes: the impact of narrative person and brand image on customer-brand interactions. Journal of the Academy of Marketing Science, 47(6), 1027+. https://link-gale-com.liblink.uncw.edu/apps/doc/A605172785/ITOF?u=wilm99594&sid=summon&xid=ffef8e34

Chesser, L. (2019). Speedcurve Performance Analytics. Unsplash. Retrieved March 21, 2023, from https://unsplash.com/photos/JKUTrJ4vK00?utm_source=unsplash&utm_medium=referral&utm_content=creditShareLink.

Cottonbro studio. (2020). Liking a Photo on Instagram. Unsplash. Retrieved April 23, 2023, from https://www.pexels.com/photo/liking-a-photo-on-instagram-5052877/.

Le, Q. (2017). Person stacking five assorted-color Starbucks cups. Unsplash. Retrieved April 23, 2023, from https://unsplash.com/photos/nZJOEYzKliA.

Case Against Social Media

Introduction  

 Social media has become an all-new world for people to stay in touch with the trends of lives people are living on social media. Social media, in today’s world, is a main part of many young people today. We have become a society being more concerned with Facebook friends than we are with the people interacting with us face-to-face in our daily lives. The dangers of social media are real: overusing it can lead to symptoms of depression, falling into a comparison trap, and feeling more isolated, among other negative outcomes. There’s good reason to be aware of these negative effects. It is also important to remember that we can seek out and spread positivity through these platforms. 

Misinformation  

Today, social media has grown so big that it is a part of our everyday life. We use social media for school, shopping, work life, and entertainment: “About 72% of adults report using at least one social media platform and an average daily usage of 2 hours” (Leung 2022). First, social media is known for not being entirely truthful and can share misinformation.  People create false social media posts and share them with others worldwide, spreading them to groups. Social media plays a significant role in the dissemination of fake news. Anyone can manufacture fake news on a trending topic and post it on social media platforms without any verification. Misinformation can be super dangerous to others because in most cases they advertise certain products showing these beneficial side effects which are not always true. This encourages the audience to buy products that do not work. People buy these products because they are advertised by popular celebrities, which today’s society is so influenced by. Misinformation can influence the healthy attitude of the audience. “False news reaches more people than the truth does because it has a higher degree of novelty and provokes stronger emotional reactions of recipients, making it more likely to be passed on” (Leung 2022). Public health practitioners can directly address misinformation through myth-busting messages, in which false claims are highlighted and explained and accurate information changed. This should be a lengthy process, beginning with message design and continuing through active comment changing, including direct responses to any false information.  

Creating Effective Posts  

Social media is beneficial for promotion and advertising. The entire world is connected and uses social media, people may share their business products and services with the entire world. Online and non-online businesses require promotions and advertisements to promote their products and services to the public. You can freely promote your product with individuals in groups on social media, or you can pay to have paid adverts appear. Others can use social media to promote their products and reach out to people interested in what they have to offer. In addition to connecting individuals, social media platforms, including Facebook, Instagram, Twitter, and TikTok, have sophisticated advertising platforms that facilitate the targeting of advertisements to specified populations. Social media can spread so easily which is why we need to use social media in a positive way. “When designing messages for social media, it is crucial to consider their “shareability. Can the message be designed in a way that encourages users to share it with their friends? Partnering with social media influencer users of social media with established credibility among their followers is a useful approach for leveraging trusted messengers” (Leung 2022). When creating an ad or posting it is important to have desire and effectiveness. Watching what kind of mental work goes into creating a post is ridiculously awesome. Messages should be designed with and approved by members of the community they are designed to reach, to ensure cultural sensitivity and trust-building.  One way to achieve this is to assemble an advisory board, including members of the target population, and reflect the demographics of users of the intended platform.  

Solution 

Public Health Campaign

For us, as a society to grow with social media, we should deliver public health campaigns. Social media is the only way to spread the word about promoting public health. Public health leaders across the United States are realizing the power of targeted public health campaigns to get the right message to the right person at the right time. Social media is what is driving public health campaigns. Overall, using our platforms to encourage and help people is super important. There is no reason we should use these advanced technology platforms to engage negatively with each other.  

References 

De Vere Hunt, I. J., & Linos, E. (2022). Social Media for Public Health: Framework for Social Media–Based Public Health Campaigns. Journal of Medical Internet Research, 24(12), e42179. https://doi.org/10.2196/42179

Teens and social media use: What’s the impact? (2022, February 26). Mayo Clinic. https://www.mayoclinic.org/healthy-lifestyle/tween-and-teen-health/in-depth/teens-and-social-media-use/art-20474437

Here’s How Social Media Affects Your Mental Health | McLean Hospital. (2023, January 18). https://www.mcleanhospital.org/essential/it-or-not-social-medias-affecting-your-mental-health

Banners: A better future with public health for all. (2016, December 12). PSI – the Global Union Federation of Workers in Public Services. https://publicservices.international/resources/news/banners-a-better-future-with-public-health-for-all?id=8667 &lang=enCompetitive Enterprise Institute. (2020, October 9). The Case against Social Media Content Regulation – Competitive Enterprise Institute. https://cei.org/studies/the-case-against-social-media-content-regulation/

By: Olivia Price

You may have a favorite influencer whose content you love, but have you ever considered why that is? There are many ways to go about social media influencing, and influencers can be categorized by how they choose to market themselves. Due to this, you will most likely find a trend in the type of influencer you typically choose to trust and respect.

Influencer v Celebrity

To understand why influencers are trusted, we must identify what type of influence they’re utilizing. There are two main types of influencers. Influencers may be informationally or normatively influential (Ouvrein et al., 2021, p. 6). This means users look to them either to increase their knowledge on a subject or as a role model for “how to behave” (Ouvrein et al., 2021). Many influencers produce content that is a combination of both. How is this type of influence different than celebrity endorsements? The main difference is most individuals trust influencers as opposed to traditional celebrities because of the assumption they are more relatable (Ouvrein et al., 2021, p. 7.) Why do they feel this way?

After interviewing a few influencers, Ouvrein and colleagues found four reasons why influencers appear more trustworthy (2021, p. 7.) The first reason is influencers do not typically view themselves as “famous” and are not always recognizable in public. The second reason being content creation is their job, not just something they do on the side such as an endorsement. Thirdly, their content should be more authentic since much of their content is not paid advertisements (although some of it may be). Finally, many influencers have a community of followers who they often interact with, making the content appear more intimate.

Categorization

In Ouvrein’s research, influencers can be categorized based on what they are passionate about, how much online admiration they receive, and how they strategize their influence. Many influencers have a “domain-specific passion” or a love for what they do, such as fashion, cooking, or makeup (Ouvrein et al., 2021, p. 16). The other type have an “entrepreneurial passion” or an excitement to earn money from what they do (Ouvrein et al., 2021, p. 17.) According to Ouvrein and colleagues, many start off with one of these types of passion but end up with both kinds later in their career (2021, p. 18). Personally, I am more likely to trust an influencer who cares more about their craft than the money they make from it. I find influencers to be more authentic when they are not constantly posting paid ads.

Online admiration is another factor to take into consideration when categorizing influencers. Many influencers must grow their following from the ground up, but others, such as celebrities, start with a following (Ouvrein et al., 2021, p. 20). Ouvrein states “to acquire online admiration, social media influencers must be perceived by audiences as skilled and/or interesting role models, whose advice they actually want to follow” (2021, p. 21). This may be why individuals tend to trust influencers more than celebrities, as their respect had to be earned solely through their social channels.

Influencers can build trust through the use or lack of tactics. According to Ouvrein and colleagues, “some do, and some do not, use strategies to exert influence over their audiences” (2021, p. 21). Influencers who use specific tactics to influence their followers may not be seen as trustworthy as influencers who use little to no tactics. Influencers who post what they like, with no intention of manipulating their followers can be seen as more personable to the average social media user.

Types of Influencers

Ouvrein and colleagues have categorized influencers into five potential categories, Passionate Business Influencers, Passionate Influencers, Celebrity Influencers, Dreaming Business Dormants, and Passionate Topic Enthusiast.  Passionate Business Influencers are driven by both money and love for their craft. Passionate Influencers are driven solely by the love for their craft. Celebrity Influencers are driven by entrepreneurial reasons or money (Ouvrein et al., 2021, p. 23). On the other hand, Dreaming Business Dormants have an entrepreneurial spirit but do not have online admiration yet while Passionate Topic Enthusiasts only post for the love of what they do, not for admiration (Ouvrein et al., 2021, p. 23.) These last two types of influencers may develop admiration later, but they have not yet gained online traction.

Influencers in IMC

This research, specifically the categorization of influencers is important to companies who hire influencers to promote their products. A company must know which type of influencer they are hiring to understand the audience that will be receiving the message. If they have a target audience in mind, the categorization of influencers can help them choose which type would be the best option for them. Marketers are always looking for new ways to advertise, and there is a lot of money in influencer endorsements.

Information from:

The web of influencers. A marketing-audience classification of (potential) social media influencers
by De Backer, Charlotte; Ouvrein, Gaëlle; Hudders, Liselot and others
Journal of marketing management, Sep 02, 2021, Volume 37, Issue 13-14, p 1313

By: Amberlyn Pearce

(Photo by: Josh Krakauer via LinkedIn)

What does it mean to post with a purpose?

Posting with a purpose means understanding the goal behind what you are posting in order to achieve the results you are looking for. It’s posting with intent; this will help you get information across successfully and make the difference you are hoping for.

Building a Plan

Many people associate quality with quantity, and most of the time that is not the case with social media. You can post multiple times a day, but if the content isn’t good, it will either be ignored or misunderstood. It is important to be passionate about your brand. Whether it’s a product, a service, or an idea, you must be willing to stand behind it 100%. People want to see content they can connect with. This will change depending on your audience. This starts with evaluating your audience, having a plan, and finding ways to attract customer engagement.

Attracting your Target Audience

In IMC it is very important to be able to alter your communication depending on the target audience. For example, if you were trying to gain a child’s attention, you wouldn’t post the same thing as you would if you were trying to gain an adult’s attention. You first must figure out what your target audience likes, you can do this by practicing different posting strategies to see if you can attract a bigger audience. You can do things like posting more frequently, “centering posts on topics of interest, such as coming up opportunities for scholarships, continuing education credits, conferencing, or other upcoming events” (Rieger & Rozmus, 2019). You can also try adding more visuals such as photos, videos, and website links along with the usual weekly posts to make it more appealing to look at. Feedback from your audience can also be very helpful. You can request feedback by engaging in participatory posts. Examples of this would be surveys, asking questions, or posting opinion polls. Your post becomes more personal when your audience can interact and feel as if they are a part of your brand. This has been proven to be a successful way to learn about your audience. After experimenting, you can compare the engagement from before to the engagement now. Navigating new strategies to attract engagement and making the changes necessary is crucial to success.

(Photo by: Neil Patel)

Keeping your brand diverse!

Having a diverse brand is essential for the success of your business. Diversity is having a variety of genders, sexual orientations, cultural backgrounds, races, ethnicities, and skills in the workplace. It is important to acknowledge and support differences and celebrate the change in the communities. This will not only help satisfy your customers but will also bring in new customers. That’s why it is key to be able to communicate in a way that relates with these different groups of people so that they will see personal value in their belonging.  “The generational diversity of the workforce continues to evolve and, with it, the communication strategies to reach and engage each cohort” (Rieger & Rozmus, 2019).  

How to maintain your growth

When trying to maintain the growth of your brand it is important to know your consumers, understand the market of your brand, stay updated on the latest trends, and keep up with what is going on throughout the world in relation to your business. Keep your content inviting and interesting, this will make your customers want to come back for more. Stay dedicated to your brand and focus on your long-term goals. In efforts for your brand to continue to grow, you should always be on the lookout for new opportunities and ideas. Analyzing your competition, identifying their weaknesses, and capitalizing on their mistakes will only make your brand stronger. It is also good business practice to keep records of your progress and make sure to have a solid plan moving forward to keep your business moving in the right direction. Be willing to make sacrifices and take losses in order to find out what works best for your business. Stay openminded to new ideas, think outside the box, and be willing to accept change. It is important for your brand to be unique, having something that makes you stand out over the rest is crucial when growing your brand. Remember, your customers should always be your top priority, for they are the main source of your revenue. Lastly, make the most of every opportunity and don’t take your success for granted.

(Photo by: Kayla Matthews)

References

• Krakauer, J. (2019, February 08). [post with purpose]: 4 ridiculously effective themes that will transform your social content strategy. Retrieved September 17, 2022, from https://www.linkedin.com/pulse/post-purpose-4-ridiculously-effective-themes-your-social-krakauer
• Matthews, K. (2021, March 24). 12 tips to grow brand awareness & generate a stronger brand presence in 2022 – Woorise blog. Retrieved October 2, 2022, from https://woorise.com/tips-to-grow-brand-awareness-generate-a-stronger-brand-presence
• Patel, N. (2021, August 28). Target audience: What is it, how to define it & examples. Retrieved September 17, 2022, from https://neilpatel.com/blog/target-audience/
• Rieger, P. (2021, June). Posting With a Purpose: Improving social media strategies to communicate with younger generations. Retrieved September 17, 2022, from https://go-gale- com.liblink.uncw.edu/ps/i.do?p=AONE&u=wilm99594&id=GALE%7CA663711315&v=2.1&it=r&sid=summon