Our favorite search engine Google has put on a competition for AdWords. Most likely when you go to search something on the Internet you are going to go to the search engine Google, right? The fast and simple webpage seems to be most accurate and effective for what we are looking for. Imagine how many people search using Google, and imagine how much response you would get if your ad for your business were to show up on Google?
To sum this up simply, Google AdWords is putting on a global competition for anyone to create their own ads to stick up on Google. Each team chooses a business to focus on and to create an ad for. Each team must have permission from the business in which they choose. For our case, we have recently been involved in a renaming project within our Professional Education branch for Communication Studies at UNCW. Using the information we gather from our pre-competition strategy paper and from our company we create AdWords that we believe encompass the purpose of the company and we place those into Google AdWords. Whoever receives the most response from their business AdWords wins the competition.
Many things are important to do this job effectively. We had to learn much of the brand personality that our company is trying to portray to their public. Our challenge will be choosing words that work as a summary for the business, but also choosing appealing words that people will choose to search on Google. Our professor is challenging us to not only simulate real job projects, but placing us into situations where our group is team that relies on each other to “get the job done”. We are gaining true knowledge in what it is like to be within the IMC job market.
Alissa Lockwood