Social media has become an all-new world for people to stay in touch with the trends of lives people are living on social media. Social media, in today’s world, is a main part of many young people today. We have become a society being more concerned with Facebook friends than we are with the people interacting with us face-to-face in our daily lives. The dangers of social media are real: overusing it can lead to symptoms of depression, falling into a comparison trap, and feeling more isolated, among other negative outcomes. There’s good reason to be aware of these negative effects. It is also important to remember that we can seek out and spread positivity through these platforms.
Today, social media has grown so big that it is a part of our everyday life. We use social media for school, shopping, work life, and entertainment: “About 72% of adults report using at least one social media platform and an average daily usage of 2 hours” (De Vere Hunt and Linos, 2022). First, social media is known for not being entirely truthful and can share misinformation. People create false social media posts and share them with others worldwide, spreading them to groups. Social media plays a significant role in the dissemination of fake news. Anyone can manufacture fake news on a trending topic and post it on social media platforms without any verification. Misinformation can be super dangerous to others because in most cases they advertise certain products showing these beneficial side effects which are not always true. This encourages the audience to buy products that do not work. People buy these products because they are advertised by popular celebrities, which today’s society is so influenced by. Misinformation can influence the healthy attitude of the audience. “False news reaches more people than the truth does because it has a higher degree of novelty and provokes stronger emotional reactions of recipients, making it more likely to be passed on” (De Vere Hunt and Linos 2022). Public health practitioners can directly address misinformation through myth-busting messages, in which false claims are highlighted and explained and accurate information changed. This should be a lengthy process, beginning with message design and continuing through active comment changing, including direct responses to any false information.
Creating Effective Posts
Social media is beneficial for promotion and advertising. The entire world is connected and uses social media, people may share their business products and services with the entire world. Online and non-online businesses require promotions and advertisements to promote their products and services to the public. You can freely promote your product with individuals in groups on social media, or you can pay to have paid adverts appear. Others can use social media to promote their products and reach out to people interested in what they have to offer. In addition to connecting individuals, social media platforms, including Facebook, Instagram, Twitter, and TikTok, have sophisticated advertising platforms that facilitate the targeting of advertisements to specified populations. Social media can spread so easily which is why we need to use social media in a positive way. “When designing messages for social media, it is crucial to consider their “shareability. Can the message be designed in a way that encourages users to share it with their friends? Partnering with social media influencer users of social media with established credibility among their followers is a useful approach for leveraging trusted messengers” (De Vere Hunt and Linos, 2022). When creating an ad or posting it is important to have desire and effectiveness. Watching what kind of mental work goes into creating a post is ridiculously awesome. Messages should be designed with and approved by members of the community they are designed to reach, to ensure cultural sensitivity and trust-building. One way to achieve this is to assemble an advisory board, including members of the target population, and reflect the demographics of users of the intended platform.
For us, as a society to grow with social media, we should deliver public health campaigns. Social media is the only way to spread the word about promoting public health. Public health leaders across the United States are realizing the power of targeted public health campaigns to get the right message to the right person at the right time. Social media is what is driving public health campaigns. Overall, using our platforms to encourage and help people is super important. There is no reason we should use these advanced technology platforms to engage negatively with each other.
De Vere Hunt, I. J., & Linos, E. (2022). Social Media for Public Health: Framework for Social Media–Based Public Health Campaigns. Journal of Medical Internet Research, 24(12), e42179. https://doi.org/10.2196/42179
Teens and social media use: What’s the impact? (2022, February 26). Mayo Clinic. https://www.mayoclinic.org/healthy-lifestyle/tween-and-teen-health/in-depth/teens-and-social-media-use/art-20474437
Here’s How Social Media Affects Your Mental Health | McLean Hospital. (2023, January 18). https://www.mcleanhospital.org/essential/it-or-not-social-medias-affecting-your-mental-health
Banners: A better future with public health for all. (2016, December 12). PSI – the Global Union Federation of Workers in Public Services. https://publicservices.international/resources/news/banners-a-better-future-with-public-health-for-all?id=8667 &lang=en
Competitive Enterprise Institute. (2020, October 9). The Case against Social Media Content Regulation – Competitive Enterprise Institute. https://cei.org/studies/the-case-against-social-media-content-regulation/