One thought on “Lego Movie: Out of the box Advertising

  1. I think its super interesting how Lego has grown as a brand since I was a kid. They’ve developed movies and story lines to go with their product to promote Lego itself. I think it started with Lego adopting different themes like Star Wars and Harry Potter. Then they started to make their own movies with their own story line. Not only did their movies do well, but it promoted the orginal Lego toy as well.

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