2 thoughts on “Lego Movie: Out of the box Advertising

  1. I think its super interesting how Lego has grown as a brand since I was a kid. They’ve developed movies and story lines to go with their product to promote Lego itself. I think it started with Lego adopting different themes like Star Wars and Harry Potter. Then they started to make their own movies with their own story line. Not only did their movies do well, but it promoted the orginal Lego toy as well.

  2. This is a really well designed piece! The layout and background are very clean pleasing to the eye and perfectly represent your information. I like how the information is included in steps as one would see in a Lego directions book. Readers can easily read and understand the effectiveness of Lego’s ad campaign and get a closer look into how it was done.

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