The Saturday after Black Friday, after all the big corporate stores are picked over, small shops across the country open their doors for Small Business Saturday. In 2010 American Express launched Small Business Saturday to promote locally owned and operated shops. This yearlocal shops all around Wilmington opened their doors in hopes of drawing in customers who are less focused on getting the best deal possible, and more focused on getting quality Christmas presents and supporting local small businesses. Many stores in the Wilmington area called it, “Shopping with your Hearts”. Bigger stores are taking over, and it is important to also contribute to the growth of local smaller businesses because they are the ones who give back to the community, and the economy. Help bring a little more Christmas spirit to Wilmington, by shopping small!
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