Is Black Friday still Black Friday anymore?
Business professionals seem to think that retailers succeed by opening their doors early to their customers, while others think that an early Black Friday means putting profit ahead of consumer.
You may be wondering, “When did all of this even start?”
Black Friday began with the start of the Macy’s Thanksgiving Day parade back in 1924.
“Black” refers to stores moving from the “red” to the “black,” back when accounting records were kept by hand, red ink indicated a loss and black indicated a profit. Up until just a few years ago, Black Friday started at 12am on Friday, leaving all of Thursday for quality time with loved ones along with yummy food.
So what’s the big deal?
Many argue that these two holidays are quite different. Thanksgiving is all about time with family and friends and reflecting on all that we are grateful for, while Black Friday is all about shopping and deals. Needless to say, each holiday should have their own separate day. It’s easy to say that businesses are making more profit by opening their doors at 6pm on Thursday instead of 12am on Friday, but there’s also something to be said about the fact that this is cutting into precious Thanksgiving time with family and friends.
But…What’s so bad about starting early?
On the other side of this argument, it’s no surprise that Black Friday is the busiest shopping day of the year. Why not maximize on this by extending the day even further? Opening stores early on Thanksgiving gives people a chance to get their shopping out of the way and also allows minimizes crazy crowds. As a child, I can remember going with my mom at 11pm to wait in line for stores to open. We would wait in what seemed like a never-ending line of people just to be some of the first people in the store. Now, I can head on over to the mall right after dinner without having to fight through huge crowds. Some say that opening doors earlier is even safer than opening at midnight due to the fact that people have more time to slowly trickle into stores, rather than aggressively storming in with one big crowd at midnight.
So whether you think Black Friday should start on Friday or think that an earlier start to your shopping is good, make sure you celebrate each holiday to its fullest!
Very insightful! I personally think that stores that open early are way too eager, and putting profit before consumers. REI is an incredible company trying to pave a new way for black Friday by closing their doors. I think its a crazy idea anyway. One that causes mayhem and fights which should never happen in regards to shopping. It’s a shame to see people care so much about tangible products, and not other people.