Social Media has opened up a realm of engagement with fans and TV shows. With the different mediums of social media, fans can interact with actors and producers before, during, and after the show. TV producers are taking comments into consideration, and are changing the way they market and build their shows.
Some have even referred to social media as the “second screen,” meaning that the TV is the first screen and social media and devices are the second screen where people interact and engage with one another during the show.
TV shows are no longer a solitary experience, we are so involved with multitasking these days, usually while watching TV shows we are also on different social medias discussing our favorites, spoilers, and inviting friends to watch with us.
For those TV shows that aren’t involved with social media and engaging with fans, they are losing cliental because more than likely if people aren’t talking about it online, then they probably aren’t discussing it offline either.
Loved this blog as it brings up some important points in relation to IMC! A lot of shows encourages the audience to participate using hashtags during the show to be part of the conversation which supports what you say about how the most popular way people find a new TV is show is by seeing a friend post something on social media. I agree, if you aren’t using social media then you are losing potential consumers!
I find it interesting how TV used to (and still does) criticize social media a lot but relies on social media for its content, promotion, and feedback. I definitely agree that TV has lost our main attention and now we are focusing on the second screen and that TV networks should appreciate the use of social media because it may have a backlash from its audience.
It’s crazy to think that the TV shows we all watch and love are being basically controlled by us. It’s interesting to hear about the usage of social media and TV shows and how they change their marketing just for the purpose of more viewers.
It is very interesting how people interact and discuss a tv show on social media with hashtags compared to when you would discuss the show at school/work the following day several years ago. Now if you don’t watch a tv show when it is first aired you will be upset if you check social media before you get a chance to watch it because all of your friends will have spoiled the episode for you.