There are multiple options when it comes to determining how to promote an event. Knowing the ins and outs of event promotion can be useful to us personally and career wise. One great, local example of event promotion is the NC State Fair. This year is the 150th North Carolina State Fair so you can imagine they have some practice at it. Here are 3 ways NC’s State Fair is a good reference for superb event promotion.
- Social Media Developing a following on social media sites is one of the best ways to reach a large amount of people. Pretty much everyone is constantly scrolling and refreshing their feeds and social media has become one of the easiest ways to reach target audiences! The State Fair utilizes Facebook, Twitter, YouTube, Instagram, Google+, Flickr, a blog page, and even a Snapchat account that follows an employees antics around the fair. Here’s a post from their Facebook page: “In addition to being Senior Citizens Day, the State Fair has a TON of activities for you today! Check out our Top 5!” The post includes a video that shows pictures of the 5 activities and is a great example of an entertaining and relevant post.
- Website A well developed and detailed website is the cornerstone and home base for any event. It’s where the public can access all the general information such as a detailed description of the event, times, prices, and featured attractions. Taking it a step further and including things like videos or a direct link to purchase tickets are great tools as well. If you look up the State Fair’s website they have an easy to use interactive website with user friendly tabs that lead to specific information.
- Get Coverage from the Media The best publicity is free. Media outlets need stories to run and events to put on their calendars so getting your event out there for them to know about is one of the best things you can do. Contact local news stations, magazines, and town centers and create something tangible you can give to them that summarizes your event.
While these are just a few promotion tactics they are a great starting point!