With the Keeping Up With the Kardashians anniversary having just past, love her or hate her, we have been keeping up with Kim Kardashian-West for ten years.
Its no secret that this family keeps the world buzzing and with their constant crave for attention, they have made themselves a household name. For those who are fans of the Kardashians, one might know already that the reason they first came into the spotlight was actually due to the late Robert Kardashian, whom is known for being OJ Simpson’s lawyer during his trial for murder. This is when the world first began to give the family some attention but it wasn’t until Kim Kardashian-West came out with a sex tape with former boyfriend Reggie Bush that the interest in their lifestyle began to skyrocket.
Today, Kim Kardashian-West is known for having involvement in just about everything and anything you can think of. From taking the social media by storm to clothing and make up, there are people all over the country and the world that wants to be everything Kim Kardashian-West is. There are people that buy clothing because she wore something like it or do their make up in a certain way just because she does it that way.
But what is it that makes Kim Kardashian-West so marketable to everyone? Here’s my opinion on the matter.
- She’s involved in EVERYTHING.
As mentioned before, Kim Kardashian-West has involvement in everything. She has her own cosmetics line, is involved in clothing lines, and has her own gaming app and emojis, just to name a few. Because of this she will inevitably come to the topic of everyone’s conversation. Whether you like what she does or not, she gets people talking with what she is involved in and that’s a great technique.
- She knows EVERYONE.
Even if you don’t like Kim Kardashian, she likely knows one of your favorite celebrities in one way or another.
Lets begin with her love life. Kim Kardashian-West is known for dating multiple famous athletes and was even married to one – anyone else remembers when she married Chris Humphries? This already makes her image well known but she’s also married currently to famous rapper Kanye West. This gives her image even more exposure to the world. Even if you don’t like Kim Kardashian-West, she has probably found a way to appear on your time lines from these multiple different love interests.
Next, lets talk about her friends. Some may not know this but another reason Kim Kardashian-West began to get so much attention is due to her friendship with Paris Hilton. By being seen with her, people gained more interest in her. But Paris isn’t the only person she is known to be at the very least seen with. People like Beyoncé, Jay-XZ, John Legend, Chrissy Teigen, Justin Bieber, and more have given her more publicity just by being seen with them – whether they are close friends or not.
Lastly, and likely the most obvious, her family. Through having family that seem to be just as liked by the general public, as well as them having famous connections of their own, Kim Kardashian-West has the ability to make her image known to a good vast majority of age ranges. Having young children in her family to a more elderly age and from having people of different sexual orientations (i.e. Caitlyn Jenner), family alone lets her reach so many different audiences.
- She’s DIVERSE in looks.
Most people would be in agreement that Kim Kardashian-West is beautiful, likely due to her diverse looks. Before Kim Kardashian-West’s rise to fame, there weren’t many other celebrities that looked like her. This made her already appealing to viewers. She was different from anything they had ever seen before and the human race is a curious one too.
- She MARKETS HERSELF.
What people fail to realize or give Kim Kardashian-West credit for is how well she markets herself. While she does have a team that likely helps her, her ideas are usually entirely her own. She is a trendsetter and an instagram queen. She is a perfectionist and uses that to her advantage. You may not be a fan of Kim Kardashian-West but she knows what gets people talking, whether it’s a good thing or a bad thing. In either case, she is being talked about.
Now here’s the funny thing, I’m not actually a fan of her work at all. I find her content a little ridiculous and still am in awe at how much people find her life so interesting. But with all that said, I do respect her as a businesswoman. I don’t like the things she does but she is a mastermind when it comes to getting people talking about her, which is her ultimate goal.
As someone that hopes to go into the marketing field, I hope to be as successful as she as with reaching practically every target audience people can think of. But many might argue she just gets lucky in her decision making.
But I want to know everyone else’s opinions; do you think Kim Kardashian-West is a marketing mastermind? Or does she just get lucky because she craves for attention? Leave your answers in the comments below!
Post Written By: Alyssa Moeller
IMC Hawks Blog 
As a huge fan of the Kardashians (shameful, may it be), I absolutely agree with this post. Although she may not have any specific ‘talents’, the team she has behind her has turned her into a multifaceted and very powerful businesswoman. With iconic outfits and makeup looks, both on the red carpet and off, it is hard for anyone to say that they have NEVER wanted to look like her or any of the sisters for that matter. The smart team of marketers behind them saw this and acted on it. Now everywhere you look you see their name or face on a makeup palette or item of clothing, and I give them props for that! Way to make the most of your beauty and fame, ladies.
After just watching the 10 year anniversary episode of Keeping Up With the Kardashians, you could say that I am a pretty avid follower of the family, whether I try to be or not. I agree with the fact that Kim being literally everywhere makes her the topic of any discussion, good or bad, her image is being marketed. I must applaud Kim for the image that she has built up for herself, it may not be pristine, but it sure is everywhere. Whether it be because of the people she associates herself with or the broad target markets she reaches, Kim has the power to influence a lot of people and I personally wish that she would add a little more substance to what she stands for. She has totally owned herself from a marketing standpoint and think we could all learn a little something from her world dominating ways.