Don’t you just love the Autumn season!? The time when the weather starts to cool and the leaves start to change colors and twirl to the ground. A time when you see pumpkin everything and things just seem warm & cozy.
People look so forward to the fall season for many different reasons: autumn leaves, scarves and boots, candles, candles and more candles, pumpkins, comfort food, horror films and so much more!
Advertising industries take a full turn for the autumn staples when it comes to advertising their products. Never mind that its still 90 degrees out and apparel companies are already advertising their fall fashion and boots. We see it all around us on TV and social media. People get super hyped about the fall season. And don’t tell me that you don’t at least know one person who keeps checking to see if the leaves are changing colors!
Businesses use the fall season for many different advertising promotions. I know personally that I have received emails from stores like Hobby Lobby and Michaels offering a 40% off their fall items. This gets everyone excited about the fall season and also encourages others to get into the spirit. My favorite time of the year is the fall season. It’s a time when the air is cool and the colors of nature are changing!
So many different topics come to mind when thinking about the fall season, whats your favorite?
(Photos Courtesy of Giphy.com)
– Lauren Wilbun
IMC Hawks Blog 
Check out the term “commodification” as i think it fits well here. It doesn’t necessarily mean that buying a pumpkin scented candle means you are a slave to corporate powers, but it does show how those in the full time business of selling must find ways to make everything we value somehow purchasable, or enhanced by purchases. If they can convince that some of the best ways to mark the changing of time is to buy more stuff, well, that’s a pretty stable cash flow!