The Substance of Style

The “Substance of Style,” written by Virginia Postrel, slings readers into the world of culture, commodities, and aesthetics.

The book in written into six different chapters and main ideas:

  1. The aesthetic imperative
  2. The rise of look and feel
  3. Surface and substance
  4. Meaningful looks
  5. The boundaries of design
  6. Smart and pretty

Each of these chapters explores how our personal brand and aesthetic is built to how it is managed to why having a certain aesthetic can have a negative connotation.

Postrel examines how authenticity and Marlow’s hierarchy of needs play a role in our substance of style. Her analyzes goes deeper into how important it is for us humans to recognize what we believe to be valuable and real, versus what is not.


So, if you are interested in learning more about aesthetic value and how it has impacted society in terms of hot commodities, authenticity, and brand identity check out The Substance of Style by Virginia Postrel.

By the end of the book you will have a better understanding on more than just Aesthetic value and its importance, you will understand how the surface of every person and product may not say much at all about its substance, but it does have significance and value all on its own.

The novel can be purchased on Amazon, Barnes and Noble, and your local bookstores. There is also an audible book for any of those who are not into reading!

— Stephanie Spencer