We have all experienced that moment when you are scrolling through your social media feeds and you come across that cringe-worthy post that is wildly inappropriate and offensive. Jon Ronson’s So You’ve Been Publicly Shamed takes a closer look at what exactly happens when someone is publicly shamed for something that they did or said on the internet.
As shown in the infographic above, Ronson explains the steps that happen whenever there is a public shaming incident.
Pepsi and Kendall Jenner are currently under fire for their advertisement depicting the supermodel at a protest making peace with the police officers by handing them a can of Pepsi. The advertisement, which was intended to bring the world together, ended up making inappropriate light of the very serious Black Lives Matter protests, Women’s Marches, etc. that have been taken place in recent times.
Lets take a look at how Ronson’s steps to public shaming apply directly to Pepsi and Kendall Jenner.
- The inappropriate action/post
Pepsi releases an advertisement featuring Kendall Jenner called “Live For Now Moments Anthem. - The initial negative reaction
People begin viewing the advertisement and posting their reactions on social media.
3. The internet pile-on
The advertisement goes viral for all the wrong reasons, and the world reacts on Twitter and Facebook generating a lot of negative attention towards Pepsi and Kendall Jenner.
4. Facing the consequences
Pepsi realizes their mistake and pulls the advertisement immediately. Both Pepsi and Kendall Jenner are left publicly shamed.
IMC Hawks Blog 
After reading Pepsi’s apology regarding the ad, I thought it was well thought out and appropriate until I read the last line regarding Kendall Jenner. “We also apologize for putting Kendall Jenner in this position.” Kendall is an adult and can make decisions on her own, she should of own being in this ad would stir trouble. There’s no need to apologize to her when she can think on her own and know right from wrong. I also think what made the ad distasteful was the fact they used her as the poster model. I love the Kardashians/Jenner clan but she was not the right fit for this ad. They only used her due to her status of being a model.