So You’ve Been Publicly Shamed

We have all experienced that moment when you are scrolling through your social media feeds and you come across that cringe-worthy post that is wildly inappropriate and offensive. Jon Ronson’s So You’ve Been Publicly Shamed takes a closer look at what exactly happens when someone is publicly shamed for something that they did or said on the internet.



As shown in the infographic above, Ronson explains the steps that happen whenever there is a public shaming incident.

Pepsi and Kendall Jenner are currently under fire for their advertisement depicting the supermodel at a protest making peace with the police officers by handing them a can of Pepsi. The advertisement, which was intended to bring the world together, ended up making inappropriate light of the very serious Black Lives Matter protests, Women’s Marches, etc. that have been taken place in recent times.

Lets take a look at how Ronson’s steps to public shaming apply directly to Pepsi and Kendall Jenner.

  1. The inappropriate action/post06xp-PEPSI-master768.jpgPepsi releases an advertisement featuring Kendall Jenner called “Live For Now Moments Anthem.
  2. The initial negative reaction

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People begin viewing the advertisement and posting their reactions on social media.

3. The internet pile-on

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The advertisement goes viral for all the wrong reasons, and the world reacts on Twitter and Facebook generating a lot of negative attention towards Pepsi and Kendall Jenner.

4. Facing the consequences


Pepsi realizes their mistake and pulls the advertisement immediately. Both Pepsi and Kendall Jenner are left publicly shamed.