What would happen if every company in the world was socially conscious? Would we diminish poverty or maybe end world hunger? This would be a simple solution to much of our worlds problems and it seems as though only a few companies have this figured out like The Giving Keys, a Los Angeles-based jewelry company.
The Giving Keys is not a nonprofit but a social enterprise. They believe that the solution to ending generational poverty and homelessness is to provide jobs for those in need. Instead of raising donations, the company employs those transitioning out of homelessness. The Giving Key is a pay it forward company where you can purchase an collection of different vintage keys with phrases like love, breathe, courage engraved into them. You pick the key with the word that speaks most to you and then once you feel as though it has served its purpose in your life you give your key to a person who needs the message. Through your purchase you help those transitioning out of homelessness get jobs, the company has currently provided 70 plus jobs opportunities to those in need.
Simple and meaningful. These are two words which can be used to describe the keys. It seems as though it is the meaning and purpose behind the keys that sells them. Founder Caitlin Crosby says “We aren’t in this just to make money and be fashionable. We exist to change people’s lives”. Being socially aware and using that to set you apart from other companies can turn a simple idea turn into a widely known enterprise.
Check out their website and see how they are changing the world one key at a time!
Does a company with a social purpose make you more prone to buying their product? Why or why not?
- Isabella Martinez