1. Brand Awareness
During the parade, brands attract their target audience by the use of digital strategy. The use of billboards, street signs, and social media. Brands take advantage of the standing crowds and influx of tourists to bring awareness of their brand.
2. PR Opportunities
Mardi Gras has become a chance for companies to promote their business. Whether it be a hotel trying to allure a prospective tourists, a popular restaurant convincing people to eat at their restaurant, or a famous attraction wanting people to come and visit. Mardi Gras allows the cities where the parade is held to prosper in public relation efforts and in credibility.
3. Sales Promotion
Mardi Gras is also an opportunity for brands to have sales and discounts to bring people into their business. Businesses in the area of where the parade is happening will post on social media and other marketing platforms. This gives them the ability to alert tourists on what their promotion happens to be .
4. Content Marketing
Brands are able to promote themselves because their products and its usage are helpful during Mardi Gras. From clothing stores to hospitality companies, Mardi Gras is a chance for them to market the content which they specialize in. This is also a chance for these business to get tourists to become repeat customers and consumers.