I’m sure it comes as no surprise to any of us that the Super Bowl is one of the most widely viewed television events of the year. With well over 100 million views each year and rising, a few seconds of air time to advertise has gotten to be pretty valuable to companies, but at what cost?
According to AdAge.com, the price per second of advertising during Super Bowl I in 1967 was $1,333, and just as the popularity of the Super Bowl has risen each year, so has the price of advertising per second. Can you believe that last year, the price per second had risen to $160,000?! That’s $1.6 million for ten seconds! Not to mention the cost of actually producing the advertisement. According to superbowlcommercials.com, the most expensive Super Bowl commercial to produce thus far was Taco Bell’s “Viva Young” in 2013, which cost a whopping $7.6 million to produce. This is not including the cost of airing during the Super Bowl! With a duration of 1:05 minutes, cost to air was over $8 million.
Was it worth it? See the commercial below and decide for yourself. As far as how much revenue it brought to the company? Well, that’s a whole other article!