A Quick Guide to Interviewing


Do you want a job after college? Of course you do! It’s what you’re here for.

Back in the fifth century, the Greeks decided they were tough enough to defend themselves physically. This was followed by the realization that it was time to learn how to defend themselves intellectually. Fast forward a couple centuries later, when Aristotle coined the term rhetoric. This study advances how individuals articulate themselves; it creates a way to persuade through the use of language. Aristotle came up with the three basic ideas to describe each rhetorical appeal: ethos, logos, and pathos.

Paired with an impressive resume, this is how effective rhetoric can help get you a job after graduation:


Ethos is the most important part of interviewing. You want to be able to show your credibility as a professional. This comes from having experience in the workforce, jobs relevant to your career interests or jobs that have granted you with the skills you need for that career. During the interview, focus in on what will boost your credibility. Let’s pretend you’re interviewing for a job as a copywriter at an advertising agency in Wrightsville Beach. If you know beforehand exactly what skills they are looking for, you can directly reference what jobs you’ve had before that can prepare you for the role. You should have a number of references on hand. From past employers or even professors, anyone that can vouch for you will help boost your credibility.

Next is logos, the logical appeal of why the employer should hire you. While there may not be colorful charts and graphs filling up your resume, logos is still on your side. Small numbers, like how long you were at your last job can show a sense of loyalty and dedication to your interviewer. It speaks volumes that you commit to a job and stick with it through the ups and downs. It’s a lot easier to hold on to a good employee for years to come. Coming informed with their facts and figures can also increase your odds of getting the job. Knowing the company’s background information is something interviewers look for and value. Taking an advertising firm for example, know how many clients they have represented and how large their area of coverage is. Being educated on the company you aspire to work for can help you stand out against the vast numbers of applicants.


Pathos is the last appeal in your rhetoric arsenal. Don’t be afraid to show your feelings and emotions towards your past work and what you hope to achieve through the company. Employers want to hear that you’re passionate about the job you’re applying for, that you actually care whether or not you get it. You may just be looking for a way to make a living, but remember the reasons you got into that area and express your personal desire to pursue a certain career. Keep in mind they will be working with you if you get hired, and nobody wants to deal with an emotionless robot from 8-5. Finding that passion for your career will guarantee they remember you fondly.

We hear rumors about the lack of job opportunities, and how we are constantly in competition with experienced workers who have been let go. Using the rhetorical approach gives you an advantage over the competition. Whether you’re looking for a job in IMC, accounting, or anything else, you need to be able to persuade the employer that you’re the right person for the job.

-Eva Mewborn

(IMAGES: tweakyourbiz.com, www.limeconnect.comhttp://asalesguyrecruiting.com/)

11 thoughts on “A Quick Guide to Interviewing

    • I really loved reading this article you created. I liked that you used real life tips and ideas during an interview. I will be using these tips in my next interview for my dream job. So thank you, and great job!

  1. Hello! This is a great post discussing the importance of pathos, ethos, and logos when finding a job after college. It is amazing to understand how far back in history the study of rhetoric goes. I took a class on rhetoric over the summer and found it very interesting. A point that stuck out to me when reading your post was the idea that it is okay to be passionate about your job or workplace. Pursuing a job that you love is more fulfilling than pursuing one with the mentality of just making a living. God post!

  2. I have never really put much thought into researching the company before I go to the interview and how it can make me stand out from other applicants. Before an interview I am always so focused on making sure I’m prepared to talk about what I can offer to the company and my own personal stats that I never make sure to do that. One more thing I should add to my to-do list for before an interview!

  3. I loved reading this article you created. I loved that you used real life tips and ideas to use going into an interview. I will be using these tips going into my next interview for my dream job. Thank you! Great job!

  4. I really loved reading this article you created. I liked that you used real life tips and ideas during an interview. I will be using these tips in my next interview for my dream job. So thank you, and great job!

  5. This was the article I could best use in a real life scenario. This information will be critical when I go on to interview for jobs in my field of study when I graduate. I feel like I have a better game plan for my next interview down the road. This is a well written article. Ethos, Logos, and Pathos are KEY!

  6. Well I now know how I’m approaching my next job interview! Speaking as someone who goes through a lot of auditions (which are the interviews of the acting world) I can definitely agree that establishing your credibility is the most important factor. After making the logical and emotional choice about you that one will make, they need to know that you are going to be the right person for the job and that your credentials match what you have shown them.

  7. I loved reading this article! Being a junior I have started thinking more about the interviews I will have to go through, which can be very intimidating! This article makes me feel more confident by the tips you provided. Great job!

  8. Hi! I really enjoyed your article. I thought it was informative how you included the history of rhetoric in your article. The tips you gave about ethos, pathos, and logos use in an interview are well thought out and appropriate for your audience. I will definitely be using them in my next interview!

  9. This article first stood out to me simply because of your office reference, and because of that I decided to give this article a shot. Then I read it and was very impressed by you starting off with a question, it really grabbed my attention. I also liked how you put ethos, pathos, and logos in order according to your view of importance. Great article and great advice for myself and others about how to go at an interview!

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