A Quick Guide to Interviewing


Do you want a job after college? Of course you do! It’s what you’re here for.

Back in the fifth century, the Greeks decided they were tough enough to defend themselves physically. This was followed by the realization that it was time to learn how to defend themselves intellectually. Fast forward a couple centuries later, when Aristotle coined the term rhetoric. This study advances how individuals articulate themselves; it creates a way to persuade through the use of language. Aristotle came up with the three basic ideas to describe each rhetorical appeal: ethos, logos, and pathos.

Paired with an impressive resume, this is how effective rhetoric can help get you a job after graduation:


Ethos is the most important part of interviewing. You want to be able to show your credibility as a professional. This comes from having experience in the workforce, jobs relevant to your career interests or jobs that have granted you with the skills you need for that career. During the interview, focus in on what will boost your credibility. Let’s pretend you’re interviewing for a job as a copywriter at an advertising agency in Wrightsville Beach. If you know beforehand exactly what skills they are looking for, you can directly reference what jobs you’ve had before that can prepare you for the role. You should have a number of references on hand. From past employers or even professors, anyone that can vouch for you will help boost your credibility.

Next is logos, the logical appeal of why the employer should hire you. While there may not be colorful charts and graphs filling up your resume, logos is still on your side. Small numbers, like how long you were at your last job can show a sense of loyalty and dedication to your interviewer. It speaks volumes that you commit to a job and stick with it through the ups and downs. It’s a lot easier to hold on to a good employee for years to come. Coming informed with their facts and figures can also increase your odds of getting the job. Knowing the company’s background information is something interviewers look for and value. Taking an advertising firm for example, know how many clients they have represented and how large their area of coverage is. Being educated on the company you aspire to work for can help you stand out against the vast numbers of applicants.


Pathos is the last appeal in your rhetoric arsenal. Don’t be afraid to show your feelings and emotions towards your past work and what you hope to achieve through the company. Employers want to hear that you’re passionate about the job you’re applying for, that you actually care whether or not you get it. You may just be looking for a way to make a living, but remember the reasons you got into that area and express your personal desire to pursue a certain career. Keep in mind they will be working with you if you get hired, and nobody wants to deal with an emotionless robot from 8-5. Finding that passion for your career will guarantee they remember you fondly.

We hear rumors about the lack of job opportunities, and how we are constantly in competition with experienced workers who have been let go. Using the rhetorical approach gives you an advantage over the competition. Whether you’re looking for a job in IMC, accounting, or anything else, you need to be able to persuade the employer that you’re the right person for the job.

-Eva Mewborn

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