Are you the type of consumer who upgrades their smartphone every couple of years or earlier? If so, you’re an early tech adopter who welcomes new gadgets with open arms (and you probably budget for the ever increasing price of our beloved handheld devices.) On the other hand, if you’re the type of person that only upgrades when necessary, you are probably clinging on to your iPhone 5…or 4?
The iPhone 7 released earlier this month. After a lot of speculation on the new generation, you have probably noticed your news feeds cluttered with mixed messages about its reception. With Apple pressing to increase sales, their campaign to build excitement has been evident this year.
However, the release of this generation left many confused and distrustful of this year’s new iPhone. Despite a new list of updates such as its water resistance, impressive camera lens, and stereo, some things didn’t go over too well with consumers.
Arguably, the most notable change was the elimination of the headphone jack and the introduction of the wireless Bluetooth powered AirPods. The issue is that people who look forward to new Apple products are typically introduced to an addition rather than a subtraction from the design of the phone. Apple didn’t appeal to logos enough by convincing consumers that taking away the outlet feature is actually an advancement. They could have framed this “too much too soon” move by emphasizing that this change is leading up to something beyond what we know now- a completely wireless world.
“From the start we designed Lightning [iPhones charging portal] to be a great digital audio connector,” said Apple’s marketing chief Philip Schiller. His justification for Apple’s decision was one word: “Courage.” Instead, the former comment which attempted to appeal more to pathos doesn’t give consumers total confidence in the switch.
Ethos driven statements lacked in the company’s announcements and explanation of the new iPhone. It was unclear why they are “fixing” something that in our eyes isn’t broken. Regardless, if you are adamant about using your headphones and want the new phone, you can use the Lightning adapter. The catch? You can’t charge and plug up to listen to audio at the same time.
Josh Edelson/Agence France-Presse — Getty Images
If you’re Team Apple and have the iPhone 6/6s, tech experts don’t think you should feel an urgency to buy into this next generation. If its time to upgrade, this may be the best time to take the plunge (no pun intended…because the iPhone 7 is water resistant.) What do you think about the move to wireless and parting ways with your headphones? Could you justify upgrading?
-Laura Rojas ’17