TGIT: “Thank God It’s Thursday” is a phrase usually associated with Friday. However, Shonda Rhimes has changed the game, making Thursday nights the most exciting night on television. For those of you who do not take part in this excitement, ABC premieres Grey’s Anatomy, Scandal, and How to Get Away with Murder starting at 8 p.m. All social media sites including Facebook, Instagram, and Twitter are bombarded with posts about TGIT, especially before the shows air. This not only allows for consumer interaction, but also free publicity for the shows every week.
A quick tip… stay off social media on Thursdays if you watch these shows the next day.
Fans are not the only ones who tweet during Thursday’s shows. Live tweeting happens from cast members, and even the women behind #TGIT, Shonda Rhimes.
If you are new to the phenomenon of Scandal, Olivia Pope is the main character, who is known for eating popcorn and drinking red wine. One Scandal fan, Jennifer Chao tweeted, “Hey guys, I really need some popcorn to go with my wine. #scandal.” Shonda Rhimes uses social media and hashtags to create an active audience during her shows
Shonda Rhimes and ABC have redefined what Thursdays mean. These two miracle workers have made Grey’s Anatomy, Scandal, and How to Get Away with Murder a whole event and something to look forward to throughout the week. If you watch one of these shows, you are bound to watch the others. This idea of a nightly event allows more viewers and interaction between fans, cast members, and Shonda Rhimes.
Now that How to Get Away with Murder is sadly over for the season, Shonda Rhimes and ABC made sure to add a new show, The Catch to the best night on television, TGIT.
Do you watch #TGIT? Are you a fan of live tweeting during tv shows? Let us know your thoughts below!
-Caitlin R, Megan S, Erin F, & Sarah G